Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
Initiatives from Experian Marketing Services ensure high quality measurement science drives deeper, actionable consumer...
Facebook just announced they will support animated GIFs creating major opportunities for marketers....
Father’s Day gift-related searches appear now that Mother’s Day has come and gone. Here’s a look at what their searching for....
Contextual marketing enables brands to engage in customer-centric conversations that — like any meaningful relationship — deepen across tim...
In a recent analysis we learned that 7.3 percent of all U.S. homes are cord-cutters, meaning they have high-speed Internet but don’t pay for...
A look at the habits of digital consumers, including smartphone and television use and the choice between becoming a cord-cutter and staying...
Understand the attitudes, behaviors, motivations and consumer preferences for the five distinct mom...
Email marketing is still one of the most effective tools for marketers — especially when paired with mobile. See the stats on why you...
Customers willingly give brands their personal information. In exchange, it’s a marketer’s duty to prove the data is being used to deliver personalized, relevant...