Understand your customer

The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

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Contextual marketing enables brands to engage in customer-centric conversations that — like any meaningful relationship — deepen across tim...

March 26, 2015 by Experian Marketing Services

In a recent analysis we learned that 7.3 percent of all U.S. homes are cord-cutters, meaning they have high-speed Internet but don’t pay for...

March 6, 2015 by Experian Marketing Services

A look at the habits of digital consumers, including smartphone and television use and the choice between becoming a cord-cutter and staying...

February 11, 2015 by Experian Marketing Services

Understand the attitudes, behaviors, motivations and consumer preferences for the five distinct mom...

January 29, 2015 by Experian Marketing Services

Email marketing is still one of the most effective tools for marketers — especially when paired with mobile. See the stats on why you...

January 27, 2015 by Experian Marketing Services

Customers willingly give brands their personal information. In exchange, it’s a marketer’s duty to prove the data is being used to deliver personalized, relevant...

January 22, 2015 by Experian Marketing Services

Get analysis and insights on top performing retail sites and the most effective channels driving online traffic, in our top lessons from the 2014...

January 14, 2015 by Experian Marketing Services

If information is accurate when collected, loyalty programs have a better chance at engaging consumers and actually seeing the benefit that a loyalty program...

November 19, 2014 by Erin Haselkorn

Trends marketers need to know and consider when building marketing...

October 15, 2014 by Experian Marketing Services

About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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