Understand your customer

The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

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Email marketing is still one of the most effective tools for marketers — especially when paired with mobile. See the stats on why you...

Published: January 27, 2015 by Experian Marketing Services

Customers willingly give brands their personal information. In exchange, it’s a marketer’s duty to prove the data is being used to deliver personalized, relevant...

Published: January 22, 2015 by Experian Marketing Services

Get analysis and insights on top performing retail sites and the most effective channels driving online traffic, in our top lessons from the 2014...

Published: January 14, 2015 by Experian Marketing Services

If information is accurate when collected, loyalty programs have a better chance at engaging consumers and actually seeing the benefit that a loyalty program...

Published: November 19, 2014 by Erin Haselkorn

Trends marketers need to know and consider when building marketing...

Published: October 15, 2014 by Experian Marketing Services

John Fetto answers frequently asked questions about the TV watching habits of consumers based on from our Cross-Device Video...

Published: October 8, 2014 by Experian Marketing Services

Now is the perfect time to begin planning back-to-school marketing campaigns. Follow these five simple tips and be on your way to back-to-school... Published: July 1, 2014 by Experian Marketing Services

Highlights from the 2014 Hispanic Market Overview presented by López Negrete Communications focused on Hispanic consumers’ adoption and use of smartphones....

Published: May 19, 2014 by Experian Marketing Services

With the explosion of smartphones and digital tablets and the steady rise of Internet-connected televisions, gaming consoles, and more, consumers are increasingly watching online...

Published: May 6, 2014 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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