Understand your customer

The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

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As retailers gear up for the holidays, they need to keep data quality in mind....

Published: September 25, 2013 by Erin Callahan

Bill Tancer talks with Fox Business News about new holiday shopping trends. Watch the video for details on Black Friday and...

Published: September 13, 2013 by Experian Marketing Services

As marketers look to better understand consumers, they need to keep data quality in mind....

Published: September 10, 2013 by Erin Haselkorn

At Day 2 of EMS Client Summit, Adam Garone of Movember discusses his inspiration for Movember and how he was able to create it...

Published: July 15, 2013 by Experian Marketing Services

Insights from the 2013 LGBT Consumer Report show that the LGBT consumer is younger and has higher per capita discretionary...

Published: June 17, 2013 by Experian Marketing Services

While effective affiliate marketing relies on two groups, the publishers (affiliates) who display advertisements online and the advertisers (merchants) who aim to increase sales...

Published: June 14, 2013 by Experian Marketing Services

New data from Experian Marketing Services’ Simmons® ConnectSM mobile and digital panel sheds light on the way smartphone users spend time using their phone,...

Published: May 28, 2013 by Experian Marketing Services

If the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on...

Published: April 18, 2013 by Matt Tatham

The generation of 18- to 34-year-olds known as millennials is an increasingly influential group that impacts many aspects of the American lifestyle, including fashion,...

Published: March 5, 2013 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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