Understand your customer

The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

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New data from Experian Marketing Services’ Simmons® ConnectSM mobile and digital panel sheds light on the way smartphone users spend time using their phone,...

May 28, 2013 by Experian Marketing Services

If the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on...

April 18, 2013 by Matt Tatham

The generation of 18- to 34-year-olds known as millennials is an increasingly influential group that impacts many aspects of the American lifestyle, including fashion,...

March 5, 2013 by Experian Marketing Services

What marketers need in order to lay the groundwork for success in their online advertising...

February 20, 2013 by Chris Beirne

In 2013 and beyond, marketers will have to work even harder to gain and maintain position in organic search results. They’ll also need to...

February 19, 2013 by Experian Marketing Services

With so many New Year resolutions about losing weight, many Americans have turned to the Internet to help. See what diets they’re searching f......

January 8, 2013 by Matt Tatham

With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec.... December 27, 2012 by Matt Tatham

With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec.... December 14, 2012 by Matt Tatham

Twenty years ago this week, the first mobile text message, or SMS, was sent by British engineer Neil Papworth. Today, Americans are texting more...

December 3, 2012 by Experian Marketing Services

About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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