Understand your customer

The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

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Black Friday online traffic increased 7% in 2012 versus 2011 as the top 500 retail sites received more than 193.8 million total US visits....

November 25, 2012 by Matt Tatham

The Latino Influence Project came about because we wanted to prove if Hispanics really are influencing the mainstream or...

November 21, 2012 by Experian Marketing Services

Experian Marketing Services Consumer Expectation Index shows positive outlook for 2012 holiday...

November 14, 2012 by Experian Marketing Services

Time to polish off our crystal ball and give predictions from consumers’ fingertips of hot products of the holiday season. See what made the...

November 13, 2012 by Experian Marketing Services

Experian Simmons presents a new list of the top 20 television programs for reaching political party loyals as well as three key swing voter......

August 28, 2012 by Experian Marketing Services

Marketers have always struggled to target the right consumer with the right offer. And with more than 313 million people live in the United...

August 20, 2012 by Experian Marketing Services

In today’s multi-channel shopping world online behavior can’t be overlooked. Marketers need to enhance their offline marketing efforts with online data to take advantage...

August 2, 2012 by Experian Marketing Services

Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the...

July 20, 2012 by Experian Marketing Services

Even though most kids haven’t even completed their current school year, now is the time for retailers to start preparing their 2012-2013 back-to-school marketing...

May 29, 2012 by Experian Marketing Services

About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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