Understand your customer

The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

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Device recognition will be yet another technology challenge for marketers but has the potential to overcome many key tracking, measurement and privacy issues with...

Published: April 16, 2014 by Experian Marketing Services

Social media Websites are playing an increasingly important role in driving traffic to other Websites at the expense of search engines and portal... Published: March 28, 2014 by Experian Marketing Services

Whether a result of the sky rocketing costs of razor blades, the increasing popularity of Movember or a general trend among Hollywood’s leading men...

Published: March 11, 2014 by Experian Marketing Services

In a newly published predictions piece: “#7for14: Seven ways digital marketing will change in 2014” several of Experian Marketing Services’ leaders weigh in on...

Published: February 4, 2014 by Experian Marketing Services

Industry Canada releases its final regulations under Canada’s Anti-Spam Law, simultaneously announcing that CASL will come into force on July 1, 2014. Final regulations...

Published: January 8, 2014 by Alex Krylov

Watch our video chat with John Fetto as he shares insights from the Deal Seekers...

Published: December 17, 2013 by Michael Delgado

As consumers use smartphones and tablets to take pictures, make phone calls, read books and listen to music, these devices replace the functions of...

Published: November 14, 2013 by Experian Marketing Services

As retailers gear up for the holidays, they need to keep data quality in mind....

Published: September 25, 2013 by Erin Callahan

Bill Tancer talks with Fox Business News about new holiday shopping trends. Watch the video for details on Black Friday and...

Published: September 13, 2013 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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