All posts by Erin Callahan

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Consolidate your database to improve marketing results and better understand your customers....

March 12, 2014 by Erin Callahan

To truly be customer-centric, marketers need to make data the foundation to better understanding consumers....

February 5, 2014 by Erin Callahan

Siloes are everywhere, but marketers need to break them down to succeed in 2014....

January 14, 2014 by Erin Callahan

As retailers gear up for the holidays, they need to keep data quality in mind....

September 25, 2013 by Erin Callahan