As the Analyst and Public Relations Manager for Experian Data Quality, Erin Haselkorn leverages her understanding of data quality to help organizations better understand leading data management strategies and how to create actionable insights. She is the author of numerous data quality research reports, guest blog posts and articles. During her seven years at Experian Data Quality, Erin has helped numerous clients gain a deeper understanding of their customers through data and analytics. Before Experian Data Quality, Erin worked at Granite Telecommunications. Erin holds a bachelor’s degree in communications from the College of Charleston.

--Erin Haselkorn

All posts by Erin Haselkorn

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The CDO is changing the way organizations manage and utilize data. Understand why they are the leaders in data strategy....

August 14, 2015 by Erin Haselkorn

Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven w......

July 20, 2015 by Erin Haselkorn

On average, organizations in the U.S. believe 32 percent of their data is inaccurate. The trouble is that many organizations are investing in data...

February 3, 2015 by Erin Haselkorn

If information is accurate when collected, loyalty programs have a better chance at engaging consumers and actually seeing the benefit that a loyalty program...

November 19, 2014 by Erin Haselkorn

While an increasing number of data quality solutions are being implemented, not all are calculating the return on...

October 16, 2014 by Erin Haselkorn

Marketers see major opportunity for a whole new level of consumer engagement and more marketing-influenced revenue sources via...

October 10, 2014 by Erin Haselkorn

As personalization becomes more popular, it is important for marketers to ensure that they have a foundation of accurate and accessible data to support...

July 21, 2014 by Erin Haselkorn

Many marketers are looking to leverage third party data, but are they modeling it at the right time for the desired action....

May 1, 2014 by Erin Haselkorn

With the explosion of big data initiatives, marketers need to make sure they are utilizing data management best practices....

March 4, 2014 by Erin Haselkorn