Understand your customer

The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

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Creative and daring email marketing tricks to capture customers before the holiday season...

December 5, 2016 by Liz McLemore

Develop a data-driven marketing strategy using the full potential of first-party...

November 10, 2016 by Experian Marketing Services

Gift guide insights highlight interests, preferences of key consumer segments to more effectively tailor...

December 8, 2015 by Experian Marketing Services

Access the holiday marketing calendar + 3 tips for October to get ready for the holiday...

October 1, 2015 by Shelley Kessler

College-age consumers have changed their spending habits over the past 5 years. Understand how to engage these emerging...

August 13, 2015 by Mindy Pankoke, Product Manager

Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven w......

July 20, 2015 by Erin Haselkorn

Amazon Prime Day was a huge success for Amazon and the retail industry overall. Check out our post sale event analysis....

July 17, 2015 by Experian Marketing Services

Initiatives from Experian Marketing Services ensure high quality measurement science drives deeper, actionable consumer...

June 11, 2015 by Experian Marketing Services

Facebook just announced they will support animated GIFs creating major opportunities for marketers....

June 4, 2015 by Experian Marketing Services

About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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