Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
The beginning of any new year brings an influx of gym goers who are committed to working on resolutions. Whether the goal is to...
This year’s Big Game produced an exciting, close football game, a buzz-worthy halftime show, and many star-studded commercials. Spots that cost brands more than...
Over the past two decades, marketers were consumed with the Millennial generation. Those individuals born between 1980 and 1995 represented a new set of...
The world of healthcare is often left to the doctors, surgeons and scientists. They examine our bodies, organs and genetics, determining if we are...
Earlier this month, I had the pleasure of participating in a discussion on the future of data marketing in the TV business with TiVo’s...
Connecting to consumers is a vital aspect of the world we live in today. Marketers are always looking to create more meaningful interactions with...
For as long as the ad buying process has existed, most brands and agencies have put an emphasis on the channel – meaning there...
Can you believe it…Advertising Week 2019 is already right around the corner (Sept. 23-26)! As always, there is no shortage of breakout sessions, so...
To set your brand apart from the competition (and thrive!), you need to get to know and communicate with your customers on a more...