Understand your customer

The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

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As marketers, we need to create a connection with our customers. We need to deliver messages that are relevant to them and reach them...

March 9, 2020 by Aimee Irwin, VP of Strategy

The beginning of any new year brings an influx of gym goers who are committed to working on resolutions. Whether the goal is to...

February 19, 2020 by Jessica Childs, Product Manager

This year’s Big Game produced an exciting, close football game, a buzz-worthy halftime show, and many star-studded commercials. Spots that cost brands more than...

February 18, 2020 by Kevin Dean, President & General Manager

The marketing industry is constantly evolving. In some ways, marketers are expected to predict the future, or at the very least, stay on top...

February 18, 2020 by Experian Marketing Services

Over the past two decades, marketers were consumed with the Millennial generation. Those individuals born between 1980 and 1995 represented a new set of...

February 14, 2020 by Steve Zimmerman, Director of Custom Analytics

Major financial institutions such as American Express, Bank of America, Chase and Citi offer credit cards to hundreds of millions of consumers in the...

February 12, 2020 by Sunaina Chaudhary, Director of Innovation

When looking at who to target as potential customers, financial institutions will usually rely on general segments such as younger borrowers, active checking account...

January 16, 2020 by Jessica Childs, Product Manager

With the New Year fast approaching, it’s the time of year for celebrations, traditions, and a reflection of the best and most memorable moments...

December 27, 2019 by Jill Manning, Head of Marketing

An individual’s identity has become more and more central to the consumer experience. In an age of individualism, customers want advertisements that are relevant...

November 1, 2019 by Experian Marketing Services