Understand your customer

The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

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With the long-term effects to the economy unknown, many consumers are feeling the financial impact, while others are looking for opportunities, resulting in a...

August 27, 2020 by Fruzsi Toenniessen, Senior Sales & Strategy Consultant

There’s no question that COVID-19 has changed the shopping landscape forever. While the initial onset of quarantines and lockdowns negatively impacted brick and mortar...

August 18, 2020 by Lester Holze, VP of Sales

As the pandemic took hold of the country and stay-at-home orders were put in place, one of the consumer categories that was most adversely...

August 3, 2020 by Jason Weinstein, Business Development Manager

With the growth of digital marketing and the targeting capabilities associated with online outreach, many predicted that this would mark the end of direct...

July 8, 2020 by Lester Holze, VP of Sales

As the nation slowly works its way up to full speed, it’s undeniable that the landscape has changed dramatically for every brand—especially when it...

July 6, 2020 by Brad Danaher, Director of TV Solutions

Retailers have always known that building a loyal customer base is the key to success. But whether they’d successfully done so or were still...

June 25, 2020 by Lester Holze, VP of Sales

Article written by Jill Canetta, Experian Marketing Services’ Chief Data Officer, and Mark Pryzbylski, Experian Automotive’s Senior Director of Product Management At this point,...

June 12, 2020 by Guest Contributor

It’s been more than two months since COVID-19 was declared a national emergency on March 13 and since that time, consumers have dealt with...

May 29, 2020 by Jill Canetta, Chief Data Officer

The effect COVID-19 has had on lives around the globe is unprecedented. It’s fundamentally shifted our day-to-day routines, as well as many of our...

May 8, 2020 by Aimee Irwin, VP of Strategy