Understand your customer

The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

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With the growth of digital marketing and the targeting capabilities associated with online outreach, many predicted that this would mark the end of direct...

July 8, 2020 by Lester Holze, VP of Sales

As the nation slowly works its way up to full speed, it’s undeniable that the landscape has changed dramatically for every brand—especially when it...

July 6, 2020 by Brad Danaher, Director of TV Solutions

Retailers have always known that building a loyal customer base is the key to success. But whether they’d successfully done so or were still...

June 25, 2020 by Lester Holze, VP of Sales

Article written by Jill Canetta, Experian Marketing Services’ Chief Data Officer, and Mark Pryzbylski, Experian Automotive’s Senior Director of Product Management At this point,...

June 12, 2020 by Guest Contributor

It’s been more than two months since COVID-19 was declared a national emergency on March 13 and since that time, consumers have dealt with...

May 29, 2020 by Jill Canetta, Chief Data Officer

The effect COVID-19 has had on lives around the globe is unprecedented. It’s fundamentally shifted our day-to-day routines, as well as many of our...

May 8, 2020 by Aimee Irwin, VP of Strategy

The beginning of any new year brings an influx of gym goers who are committed to working on resolutions. Whether the goal is to...

February 19, 2020 by Jessica Childs, Product Manager

This year’s Big Game produced an exciting, close football game, a buzz-worthy halftime show, and many star-studded commercials. Spots that cost brands more than...

February 18, 2020 by Kevin Dean, President & General Manager

Over the past two decades, marketers were consumed with the Millennial generation. Those individuals born between 1980 and 1995 represented a new set of...

February 14, 2020 by Steve Zimmerman, Director of Custom Analytics