Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
With the growth of digital marketing and the targeting capabilities associated with online outreach, many predicted that this would mark the end of direct...
As the nation slowly works its way up to full speed, it’s undeniable that the landscape has changed dramatically for every brand—especially when it...
Retailers have always known that building a loyal customer base is the key to success. But whether they’d successfully done so or were still...
Article written by Jill Canetta, Experian Marketing Services’ Chief Data Officer, and Mark Pryzbylski, Experian Automotive’s Senior Director of Product Management At this point,...
It’s been more than two months since COVID-19 was declared a national emergency on March 13 and since that time, consumers have dealt with...
The effect COVID-19 has had on lives around the globe is unprecedented. It’s fundamentally shifted our day-to-day routines, as well as many of our...
The beginning of any new year brings an influx of gym goers who are committed to working on resolutions. Whether the goal is to...
This year’s Big Game produced an exciting, close football game, a buzz-worthy halftime show, and many star-studded commercials. Spots that cost brands more than...
Over the past two decades, marketers were consumed with the Millennial generation. Those individuals born between 1980 and 1995 represented a new set of...