Understand your customer

The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

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The beginning of any new year brings an influx of gym goers who are committed to working on resolutions. Whether the goal is to...

Published: February 19, 2020 by Jessica Childs, Product Manager

Over the past two decades, marketers were consumed with the Millennial generation. Those individuals born between 1980 and 1995 represented a new set of...

Published: February 14, 2020 by Steve Zimmerman, Director of Custom Analytics

The world of healthcare is often left to the doctors, surgeons and scientists. They examine our bodies, organs and genetics, determining if we are...

Published: October 30, 2019 by Mindy Pankoke, Product Manager

For as long as the ad buying process has existed, most brands and agencies have put an emphasis on the channel – meaning there...

Published: August 12, 2019 by Kevin Dean, President & General Manager

To set your brand apart from the competition (and thrive!), you need to get to know and communicate with your customers on a more...

Published: July 10, 2019 by Alex Namzoff, Product Manager

The questions that keep retail marketers up at night have evolved quite significantly over the last decade. It wasn’t too long ago that marketers...

Published: February 20, 2019 by Experian Marketing Services

The concept of identity resolution has emerged over the years as a strategic imperative among marketers and technology vendors. A report by Forrester contends...

Published: May 2, 2018 by Daniel Portoff, Product Manager

Digital Marketing Challenges Are you new to digital marketing? If you answered yes, then you may already know this is a complex world made...

Published: January 26, 2018 by Kyle Smith, Director of Digital Marketing Strategic Services

Every day it seems, mobile device fragmentation increases. With consumers spending their time online across multiple devices – phones, tablets, over-the-top TV devices, gaming...

Published: January 26, 2018 by Matt Tipperreiter

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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