Understand your customer

The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

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The concept of identity resolution has emerged over the years as a strategic imperative among marketers and technology vendors. A report by Forrester contends...

May 2, 2018 by Daniel Portoff, Product Manager

Digital Marketing Challenges Are you new to digital marketing? If you answered yes, then you may already know this is a complex world made...

January 26, 2018 by Kyle Smith, Director of Digital Marketing Strategic Services

Every day it seems, mobile device fragmentation increases. With consumers spending their time online across multiple devices – phones, tablets, over-the-top TV devices, gaming...

January 26, 2018 by Matt Tipperreiter

Ensure you understand privacy compliance pitfalls with special attention on shopping cart abandonment...

March 20, 2017 by Experian Marketing Services

Understanding your users and tailoring content, not just products, within your communication strategy will help users to remember your brand....

February 14, 2017 by Experian Marketing Services

Top 5 resolutions to improve your marketing programs. Learn the most effective way for better customer...

February 8, 2017 by Experian Marketing Services

Personal skill development for marketers to foster a broader view of the industry is critical to marketing programs...

January 13, 2017 by Liz McLemore

Creative and daring email marketing tricks to capture customers before the holiday season...

December 5, 2016 by Liz McLemore

Develop a data-driven marketing strategy using the full potential of first-party...

November 10, 2016 by Experian Marketing Services