All posts by Brad Danaher, Director of TV Solutions
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As the nation slowly works its way up to full speed, it’s undeniable that the landscape has changed dramatically for every brand—especially when it...
Earlier this month, I had the pleasure of participating in a discussion on the future of data marketing in the TV business with TiVo’s...
The way people consume television continues to evolve on a daily basis. Findings from a new Simon-Kucher study reveal that 84 percent of US...
Have you ever watched television and saw a commercial that was completely irrelevant to you? Perhaps you have college-aged children, but recently saw an...
It’s no secret that TV advertising needs to evolve and get smarter. Viewers no longer consume TV like they did in the past. The...