Shelley Kessler is in her seventh year at Experian Marketing Services. As Manager, Reporting and Analytics, she and her team provide custom executive dashboards and reports. She also produces benchmarks, white papers, and blogs focused on multi-channel trends, as well as seasonal performance analysis reviews, and specific client projects. Prior to joining Experian, she was Senior Marketing Analyst at Starwood Hotels and Resorts, where she provided program analysis, segmentation and recommendations for email and direct marketing campaigns for eight worldwide brands. She received her MBA in Finance from SUNY Binghamton, Masters in Education (Special Education for the Blind) from Boston College, and BA (Psychology) from Rutgers University. Find Shelley on Google+
-- Shelley Kessler
At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.