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Lucy Simmonds

Content Marketing Specialist

Lucy Simmonds has previously worked for Experian as a Digital Marketing Intern on the Integrated Marketing U.S. team, and the Marketing team in the U.K. Lucy lives in New York as an international student from the United Kingdom. She has just finished graduate school at Columbia University in Strategic Communication, having previously completed her undergraduate degree at Penn State University in Psychology and Advertising. 

-- Lucy.Simmonds@experian.com

All posts by Lucy.Simmonds@experian.com

How gaming companies can turn fragmented data into ad revenue

Gaming brands have the data, but lack the full picture. Learn how Experian helps organize, enrich, and activate player insights.

Case study: How Experian’s Digital Graph strengthened MiQ’s Identity Spine

Discover how MiQ used Experian’s Digital Graph to unify insights, increase scale, and drive efficiency amidst signal loss.

May 20, 2025 by Experian Marketing Services
Separating fact from fiction: Four CTV advertising misconceptions

Get clarity on CTV advertising ahead of the 2025 Upfronts. Experts debunk myths and share how to drive smarter, more measurable CTV campaigns.

Four back-to-school audiences you’re probably overlooking

Discover four overlooked back-to-school audience segments and how to reach them ahead of the 2025 shopping season.

The new TV ad playbook: How to capture future buyers on FAST

Discover how brands can grow with Experian and Samsung Ads by reaching future-ready buyers—combining smart data with the reach of free, ad-supported streaming.

April 30, 2025 by Experian Marketing Services
A deep dive with Experian partner, Attain

In our Ask the Expert Series, we interview leaders from our partner organizations who are helping lead their brands to new heights in AdTech. Today’s interview is with Brian Mandelbaum, CEO and Co-Founder at Attain.

April 16, 2025 by Experian Marketing Services
From data to delivery: Advancing advertising with Viant

In our latest Ask the Expert, Viant’s Tom Wolfe and Experian’s Ali Mack discuss how CTV, AI, and data strategies help marketers build smarter, modern campaigns.

April 8, 2025 by Experian Marketing Services
Five considerations for data-driven advertising partnerships

We spoke with industry leaders from Ampersand, AppsFlyer, Audigent, Comcast Advertising, Fox, ID5, and Snowflake to gather insights on how strategic collaboration can expand audience reach, improve targeting precision, and drive measurable advertising success.

March 6, 2025 by Experian Marketing Services
Five applications of Experian’s marketing attributes

Learn how Experian's Marketing Attributes can help you find, reach, and influence your customers.

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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