All posts by Lucy Simmonds
Learn how 33Across and Experian enable cookieless targeting with real-time intent signals, helping marketers connect with audiences across CTV, mobile, and desktop.
In this Ask the Expert, Experian and Index Exchange share how sell-side decisioning is reshaping programmatic curation.
At Cannes Lions 2025, industry leaders highlighted how privacy-first data practices, supply path optimization, and AI-powered tools are reshaping the advertising ecosystem.
Discover how Experian’s Digital Graph helped a DSP resolve 84% of IDs, increase match rates, and deliver stronger attribution, ROI proof, and client confidence.
Activate Experian’s syndicated audiences this holiday season. Reach shoppers, travelers and entertainers with 3,200+ accurate segments across 200+ platforms.
See how Experian and Audacy use data to help audio advertisers reach the right listeners across podcasts and streaming.
PurpleLab® audiences are live in Experian’s data marketplace and Audigent curated deals. Activate privacy-compliant, clinically grounded healthcare segments at scale.
Discover how marketers are using innovative approaches to identity to improve performance, deliver ROI, and cut through the noise.
Audigent now offers turnkey curated deals via Amazon DSP, giving advertisers premium open-internet access, reduced costs, and outcome-driven performance.
