All posts by Lucy.Simmonds@experian.com
At Cannes Lions 2025, industry leaders highlighted how privacy-first data practices, supply path optimization, and AI-powered tools are reshaping the advertising ecosystem.
Discover how Experian’s Digital Graph helped a DSP resolve 84% of IDs, increase match rates, and deliver stronger attribution, ROI proof, and client confidence.
Activate Experian’s syndicated audiences this holiday season. Reach shoppers, travelers and entertainers with 3,200+ accurate segments across 200+ platforms.
In our latest Ask the Expert series, Experian and Audacy discuss how audio advertising solves fragmented listening with cross-platform targeting and measurement.
PurpleLab® audiences are live in Experian’s data marketplace and Audigent curated deals. Activate privacy-compliant, clinically grounded healthcare segments at scale.
Discover how marketers are using innovative approaches to identity to improve performance, deliver ROI, and cut through the noise.
Audigent now offers turnkey curated deals via Amazon DSP, giving advertisers premium open-internet access, reduced costs, and outcome-driven performance.
Audigent, a part of Experian, is excited to announce that curated audience and contextual inventory packages are now accessible on Google Display and Video 360 (DV360), delivered via Index Marketplaces.
Discover how Audigent, a part of Experian, has launched their audiences in the Nexxen demand-side platform.
