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Lucy Simmonds

Content Marketing Specialist

Lucy Simmonds has previously worked for Experian as a Digital Marketing Intern on the Integrated Marketing U.S. team, and the Marketing team in the U.K. Lucy lives in New York as an international student from the United Kingdom. She has just finished graduate school at Columbia University in Strategic Communication, having previously completed her undergraduate degree at Penn State University in Psychology and Advertising. 

-- Lucy.Simmonds@experian.com

All posts by Lucy.Simmonds@experian.com

Sailing beyond the ordinary: How Experian and MMGY drove data-backed growth for Windstar Cruises

Discover how Experian and MMGY drove closed-loop measurement for Windstar Cruises, connecting digital marketing efforts to real bookings.

February 12, 2025 by Experian Marketing Services
Four advertising trends Experian spotted at CES 2025

Four advertising trends from CES 2025 - from AI and connected TV (CTV) to privacy-first and sustainable advertising solutions.

January 15, 2025 by Experian Marketing Services
Score a touchdown with Experian’s football audience playbook

Discover data-driven strategies to win big with football audiences this postseason, such as sports enthusiasts, college fans, 21+ viewers, and more, using Experian’s 2,400+ syndicated audiences across top advertising platforms.

January 7, 2025 by Lucy.Simmonds@experian.com
Experian’s new data marketplace enhances addressability across CTV, display, and mobile

Introducing the Experian data marketplace. Discover a new addition to our portfolio of data-driven activation solutions.

January 6, 2025 by Experian Marketing Services
How new OpenRTB specs support transparent identity resolution

Discover how the latest OpenRTB 2.6 specs bring transparency to ID bridging, ensuring trust and effective identity resolution for a sustainable programmatic future.

December 18, 2024 by Budi Tanzi, SVP, Product
Your guide to targeting New Year’s resolution audiences

Start planning the year ahead with our syndicated audiences to tailor your messaging for New Year’s resolution audiences.

October 31, 2024 by Lucy.Simmonds@experian.com
The essential role of authenticated audiences in CTV advertising

With insights from Paramount, discover how authenticated audiences and universal IDs transform CTV advertising with precise targeting and cross-device tracking.

October 21, 2024 by Budi Tanzi, SVP, Product
Your guide to mapping Oracle audiences to Experian

We’ve mapped Oracle audiences to Experian audiences, helping you to switch your audience targeting with no impact to campaign performance.

September 30, 2024 by Lucy.Simmonds@experian.com
Introducing the top 10 audiences you should be targeting in Q4

Experian is excited to introduce our top 10 audiences for you to activate in Q4, as well as our new and seasonal audiences.

September 24, 2024 by Lucy.Simmonds@experian.com

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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