All posts by Lucy.Simmonds@experian.com
In our latest Ask the Expert, Viant’s Tom Wolfe and Experian’s Ali Mack discuss how CTV, AI, and data strategies help marketers build smarter, modern campaigns.
We spoke with industry leaders from Ampersand, AppsFlyer, Audigent, Comcast Advertising, Fox, ID5, and Snowflake to gather insights on how strategic collaboration can expand audience reach, improve targeting precision, and drive measurable advertising success.
Learn how Experian's Marketing Attributes can help you find, reach, and influence your customers.
Discover how Experian and MMGY drove closed-loop measurement for Windstar Cruises, connecting digital marketing efforts to real bookings.
Four advertising trends from CES 2025 - from AI and connected TV (CTV) to privacy-first and sustainable advertising solutions.
Discover data-driven strategies to win big with football audiences this postseason, such as sports enthusiasts, college fans, 21+ viewers, and more, using Experian’s 2,400+ syndicated audiences across top advertising platforms.
Introducing the Experian data marketplace. Discover a new addition to our portfolio of data-driven activation solutions.
Discover how the latest OpenRTB 2.6 specs bring transparency to ID bridging, ensuring trust and effective identity resolution for a sustainable programmatic future.
Start planning the year ahead with our syndicated audiences to tailor your messaging for New Year’s resolution audiences.
