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Lucy Simmonds

Content Marketing Specialist

Lucy Simmonds has previously worked for Experian as a Digital Marketing Intern on the Integrated Marketing U.S. team, and the Marketing team in the U.K. Lucy lives in New York as an international student from the United Kingdom. She has just finished graduate school at Columbia University in Strategic Communication, having previously completed her undergraduate degree at Penn State University in Psychology and Advertising. 

-- Lucy.Simmonds@experian.com

All posts by Lucy.Simmonds@experian.com

From data to delivery: Advancing advertising with Viant

In our latest Ask the Expert, Viant’s Tom Wolfe and Experian’s Ali Mack discuss how CTV, AI, and data strategies help marketers build smarter, modern campaigns.

April 8, 2025 by Experian Marketing Services
Five considerations for data-driven advertising partnerships

We spoke with industry leaders from Ampersand, AppsFlyer, Audigent, Comcast Advertising, Fox, ID5, and Snowflake to gather insights on how strategic collaboration can expand audience reach, improve targeting precision, and drive measurable advertising success.

March 6, 2025 by Experian Marketing Services
Five applications of Experian’s marketing attributes

Learn how Experian's Marketing Attributes can help you find, reach, and influence your customers.

Sailing beyond the ordinary: How Experian and MMGY drove data-backed growth for Windstar Cruises

Discover how Experian and MMGY drove closed-loop measurement for Windstar Cruises, connecting digital marketing efforts to real bookings.

February 12, 2025 by Experian Marketing Services
Four advertising trends Experian spotted at CES 2025

Four advertising trends from CES 2025 - from AI and connected TV (CTV) to privacy-first and sustainable advertising solutions.

January 15, 2025 by Experian Marketing Services
Score a touchdown with Experian’s football audience playbook

Discover data-driven strategies to win big with football audiences this postseason, such as sports enthusiasts, college fans, 21+ viewers, and more, using Experian’s 2,400+ syndicated audiences across top advertising platforms.

January 7, 2025 by Lucy.Simmonds@experian.com
Experian’s new data marketplace enhances addressability across CTV, display, and mobile

Introducing the Experian data marketplace. Discover a new addition to our portfolio of data-driven activation solutions.

January 6, 2025 by Experian Marketing Services
How new OpenRTB specs support transparent identity resolution

Discover how the latest OpenRTB 2.6 specs bring transparency to ID bridging, ensuring trust and effective identity resolution for a sustainable programmatic future.

December 18, 2024 by Budi Tanzi, SVP, Product
Your guide to targeting New Year’s resolution audiences

Start planning the year ahead with our syndicated audiences to tailor your messaging for New Year’s resolution audiences.

October 31, 2024 by Lucy.Simmonds@experian.com