All posts by Hayley.Schneider@experian.com

The challenge facing marketers today is the fragmentation of signals across browsers, devices, apps and platforms. A resilient identity framework unifies these signals into a consistent, privacy-safe view of the consumer.

Marketing in 2026 will hinge on connection between AI and data accuracy, commerce media and category expansion, and curation and programmatic efficiency. These shifts mark marketing’s “6–7 moment,” when once-fragmented parts finally snap together.

Discover the top 2026 consumer insights shaping data-driven marketing—from personalization and trust to identity and activation.

Learn why context is key to making AI successful. Explore how Experian’s AI-driven technology interprets live bidstream data, device activity, content, and timing to optimize in the moment.

Learn how data onboarding helps marketers connect offline customer data to digital platforms. See how Experian enables privacy-safe, high-impact audience activation.

A guide to understanding identity resolution and why it's critical to building unified, privacy-safe, data-driven marketing experiences.

See how pairing identity with AI helps marketers deliver precise, measurable performance in holiday advertising.

Learn how a pet brand beat audio campaign goals by 63% with Experian Curated Deals, driving engagement, conversions, and long-term growth.

AdTech jargon can feel overwhelming, but we're breaking it down café-style. From first-party data and identity resolution to clean rooms and ID-free targeting, here are the essential terms marketers need to know.