Tag: retail
Every retailer invests heavily to drive shoppers to its website during the holidays. But after months of planning and thousands to millions of dollars spent on marketing, every customer journey comes down to one critical moment: Checkout. Today, fraud prevention means protecting revenue by ensuring legitimate customers complete their purchase, not just stopping bad actors. That's becoming increasingly important as holiday shopping evolves. In 2025, U.S. online holiday spending reached a record $257.8 billion,1 with shoppers spreading their purchases across months rather than just Black Friday and Cyber Monday. Every approval and every false decline has a bigger business impact than ever. Trust is becoming a conversion strategy Consumers expect retailers to protect them from fraud, but they don't want that protection to slow them down. That's where a significant opportunity exists. Experian research found that 52% of consumers expect retailers to protect them online, yet only 19% trust them to do so.2 Meanwhile, payment providers enjoy a positive trust gap because security happens quietly in the background with minimal friction. The takeaway? Customers don't equate more authentication with more trust. Instead, they equate less friction with better experiences. Learn how retailers can improve approvals, reduce false declines and build customer trust through layered identity intelligence. Download the white paper Invisible security is the future of checkout Modern identity verification, behavioral analytics and account intelligence allow retailers to recognize trusted customers behind the scenes – reserving step-up authentication only for higher-risk transactions. Why does that matter? Because friction is measurable. Research from Experian and cited in our white paper, shows that 16% of online transactions encounter suspected fraud friction, and 70% of that friction is unnecessary.3 Meanwhile, 25% of consumers abandon the purchase after experiencing onboarding friction, choosing a competitor instead. Reducing unnecessary friction isn't just good customer experience; it's good business. One retailer that used Experian's account ownership verification and identity intelligence captured more than $8 million in additional monthly revenue by improving auto-approval strategies and reducing customer friction. Learn how to protect revenue, not just prevent fraud As holiday traffic ramps up, retailers have an opportunity to rethink checkout as more than a fraud control. It's a revenue engine. Our latest white paper explores how layered identity strategies can help retailers improve approvals, reduce false declines and deliver the frictionless experiences customers increasingly expect. Download the full white paper to learn how invisible security can help strengthen customer trust while maximizing holiday conversion. Download now
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