Tag: Oliver Wyman Market Intelligence Reports

The best way to increase email open rates? Include a subscriber’s name in the subject line. A recent Experian study found that in addition to higher open rates, personalized subject lines have a27% higher unique click rate, an 11% higher click-to-open rate and more than double the transaction rates of other promotional mailings from the same brands.  Other proven personalization tactics include: Customizing subject lines based on browsing behavior Dynamically populating product choices based on the past purchases of the subscriber Triggering emails based on Instagram or Pinterest selections, connecting social media choices to email opportunities In addition to personalization, companies should coordinate social media programs with email and mobile campaigns in order to optimize engagement across all channels. >> Consumer credit trends

According to the latest Experian-Oliver Wyman Market Intelligence Report, HELOC originations increased 21% year over year, moving from $25.6 billion in Q1 2014 to $31 billion in Q1 2015.

According to the latest Experian-Oliver Wyman Market Intelligence Report, mortgage originations for Q1 2014 decreased by 53 percent over Q1 2013 - $235 billion versus $515 billion, respectively.

Bankcard originations had a 32 percent year-over-year increase in Q4 2013 ($61 billion to $81 billion).

While the overall average VantageScore® for consumers in Q4 2012 was 748, the average score can vary greatly by specific loan product. For example, the average VantageScore for consumers with a home equity line of credit is 864, which is the highest average score for all products, reflecting tighter lending requirements. Student loans have the lowest average VantageScore of 695.