Tag: data

Lost revenue opportunities in loyalty programs

Businesses believe that 23% of their customer or prospect data is inaccurate.

Published: October 20, 2016 by Guest Contributor
Trended data and balance transfer activity

Consumer card balance transfer activity is estimated to be $35B to $40B a year. Identify these consumers before they make transfers by using trended data.

Published: August 18, 2016 by Guest Contributor
Leveraging the full potential of data

A recent Experian study on data insights found that 83% of chief information officers see data as a valuable asset that is not being fully exploited within their organization, resulting in the need for more organizations to appoint a dedicated chief data officer (CDO).

Published: August 28, 2015 by Guest Contributor
The Implications of Sharing Personal Data

In today’s increasingly digital world, it can be difficult for consumers to understand the value of their personal data.

Published: January 28, 2015 by Guest Contributor

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