Auto financing became easier to obtain in Q4 2013 and the market share for new vehicle loans in the nonprime, subprime and deep-subprime credit tiers increased slightly to 34.1 percent of all new loans, up from 32.8 percent in Q4 2012.

According to Experian Marketing Services’ annual Email Market Study, personalized promotional emails have 29 percent higher unique open rates and 41 percent higher unique click rates than nonpersonalized mailings.

The most recent Experian State of the Automotive Finance Market report shows more consumers are leasing vehicles. Leases accounted for 28.4 percent of all new vehicles financed in Q4 2013 – the highest level on record since 2006.