At A Glance
Learn how alternative credit data can provide additional visibility into consumer financial behavior and how Clarity data in Instant Prescreen can bring a broader view to credit prescreen and credit decisioning strategies.Start with a simple question
Credit prescreen is an important tool in many lenders’ growth strategies. But the precision of any prescreen strategy depends on the data behind it.
What financial behavior might traditional credit data alone not reveal?
With Clarity data now available for Instant Prescreen decisioning, lenders can bring alternative credit insights into their targeting strategy, helping them identify prospects who may align with their established criteria, refine targeting strategies and explore additional acquisition opportunities while maintaining control over their risk thresholds.
Additional insights alongside traditional credit data
For many consumers, a traditional credit file tells a rich and reliable story. But it doesn’t always tell the whole story. Consumers may also be using alternative financial products, such as small-dollar installment loans, single-payment loans, auto title loans or rent-to-own agreements and building payment histories that provide additional signals about their financial behavior.
For lenders, those unseen signals can represent untapped opportunities. With more than 60 million unique subprime identities, Clarity’s database helps lenders gain a more complete view of their applicant pool.
Clarity data adds another dimension to that view, providing alternative credit insights that can help lenders better understand consumers whose financial behavior may not be fully represented by traditional credit data alone.
How Clarity data sharpens instant prescreen decisioning
Clarity provides specialty alternative credit data, with insights into subprime and near-prime consumer activity that may not appear in traditional credit files.
And because Clarity is part of Experian, those insights can now be brought directly into Instant Prescreen decisioning. That means lenders can incorporate additional attributes and scores into their credit decisioning strategies without managing a separate data feed or stitching together disconnected sources. It has quickly become a visibility gap lenders can’t ignore.
Additional data may help support more granular segmentation and targeting strategies.
Lenders remain in control of their criteria and risk thresholds while gaining additional information to inform their prescreen strategies. When considered alongside traditional credit data, alternative credit insights can support several aspects of prescreen decisioning:
- Identify more opportunities: Surface qualified prospects who may be harder to identify using traditional credit data alone.
- Refine targeting: Add alternative credit insights to help differentiate consumers with greater precision.
- Inform offer strategies: Use a broader view of financial behavior to help align consumers with appropriate offers.
- Expand intelligently: Explore incremental audience opportunities while maintaining control over your established risk criteria.
- Simplify execution: Access Experian and Clarity insights within a connected Instant Prescreen decisioning environment.
See more opportunity in your prescreen strategy
Growth doesn’t always require looking for an entirely new audience. Sometimes, it starts with seeing more in the audience already in front of you.
By bringing Clarity data into Instant Prescreen, lenders can add another layer of insight to their decisioning, helping identify incremental opportunities, refine targeting and support acquisition decision processes across a broader range of consumers.
