Marketing & Acquisition
The credit appetite for small businesses is strong and growing. Total outstanding balances have risen at their fastest rate in two years, and delinquency rates have fallen at a consistent pace. Only 10 percent of outstanding small-business credit balances were past-due in Q3 — the lowest level of delinquency seen since the recovery began. While this is an encouraging sign, it is important to note that these improvements have come at the cost of hiring new employees and investments. Sign up for the Quarterly Business Credit Review Webinar on Dec. 10 Source: Download the full Experian/Moody’s Analytics Small Business Credit Index report.
Credit trends from the most recent Experian–Oliver Wyman Market Intelligence Report point to a steady economic recovery. Bankcard charge-offs decreased 13 percent year over year (4.5 percent versus 3.9 percent) and delinquent dollars for the 90–180 day past due delinquencies decreased 17.5 percent for the same timeframe (1.6 percent to 1.3 percent). These trends are a positive sign for overall economic recovery and evidence that the current growth in bankcard originations is not coming at the expense of increased delinquencies. Sign up to attend our upcoming Webinar on Q3 credit trends and take a closer look at the impact of consumer behavior on the economic recovery. Source: Data for this article was sourced from Experian’s IntelliViewSM, a Web-based data query, analysis and reporting tool.
Credit unions were the only type of lender to have their 30 day plus delinquency rate fall below 2 percent for several key product categories. The table below provides the delinquency rate by lender and product. 30 day plus delinquency rate Q2 2013 Auto* Mortgage Bankcard Credit unions 1.52% 1.36% 1.99% Banks 2.01% 4.91% 2.73% Captive auto 2.40% N/A N/A Sign up to attend our upcoming Webinar on Q3 credit trends and take a closer look at the impact of consumer behavior on the economic recovery. Source : Data for this article was sourced from IntelliViewSM, a Web-based data query, analysis and reporting tool. *Auto delinquency rate includes automotive loans and leases.
Personalized credit education can have a measurable impact on a person’s credit score. Consumers who used a personalized consumer credit-education service that offers one-on-one guidance and score simulation improved their average VantageScore® credit score by 21 points (684 to 705) and decreased their credit utilization by 15 percent. Download our recent Webinar: It's a new reality ... and time for a new risk score VantageScore® is a registered trademark of VantageScore Solutions, LLC.
According to a recent Experian analysis of Q2 2013 bankcard trends, bankcard origination volumes increased 21% year-over-year equating to a $12 billion increase in new bankcard limits. The increase was largely driven by the prime and near-prime segments which made up the majority of the $12 billion increase. Download our recent Webinar: It's a new reality...and time for a new risk score.
According to data from Experian's IntelliViewSM, Iowa residents carry the lowest average credit card balance per consumer in the U.S. with an average balance of $2,904, as of the second quarter of 2013. On the other end of the spectrum, the state with the highest average credit card balance is Alaska, where residents carry an average credit card balance of $4,706. New Jersey citizens are close behind with an average balance of $4,523.
After reaching post-recession lows in June, the July S&P/Experian Consumer Credit Default Indices showed that default rates increased slightly in several categories. While the national composite,* first mortgage and auto loan default rates all increased, the bankcard default rate continued to decline and hit a new low of 3.22%.
Small-business credit conditions strengthened in Q2 2013, lifting the Experian/Moody's Analytics Small Business Credit Index 2.8 points to 111.7 - the highest level since it began tracking. Consumer spending growth was modest, but steady and consumer confidence is at multiyear highs. This is a reassuring signal that consumer spending is unlikely to backtrack in the near future. Furthermore, credit quality improved for every business size, with the total share of delinquent dollars 2.4 percentage points lower than a year ago and at the lowest point on record.
According to a recent survey by freecreditscore.com™, women find financial responsibility more attractive in assessing a romantic partner (96 percent) than physical attractiveness (87 percent) or career ambition (87 percent). Men slightly favor good looks over financial responsibility (92 percent versus 91 percent); however, 20 percent of men surveyed would not marry someone with a poor credit score.
The average bankcard balance per consumer in Q2 2013 was $3,831, a 1.3 percent decline from the previous year. Consumers in the VantageScore® near prime and subprime credit tiers carried the largest average bankcard balances at $5,883 and $5,903 respectively. The super prime tier carried the smallest average balance at $1,881.
Using data from IntelliViewSM, Credit.com recently compiled a list of states with the highest average bankcard utilization rates. Alaska took first place, with an average utilization ratio of 27.73 percent. This should come as no surprise since Alaska has recently topped lists for highest credit card balances and highest revolving debt.
The desire to return to portfolio growth is a clear trend in mature credit markets, such as the US and Canada. Historically, credit unions and banks have driven portfolio growth with aggressive out-bound marketing offers designed to attract new customers and members through loan acquisitions. These offers were typically aligned to a particular product with no strategy alignment between multiple divisions within the organization. Further, when existing customers submitted a new request for credit, they were treated the same as incoming new customers with no reference to the overall value of the existing relationship. Today, however, financial institutions are looking to create more value from existing customer relationships to drive sustained portfolio growth by increasing customer retention, loyalty and wallet share. Let’s consider this idea further. By identifying the needs of existing customers and matching them to individual credit risk and affordability, effective cross-sell strategies that link the needs of the individual to risk and affordability can ensure that portfolio growth can be achieved while simultaneously increasing customer satisfaction and promoting loyalty. The need to optimize customer touch-points and provide the best possible customer experience is paramount to future performance, as measured by market share and long-term customer profitability. By also responding rapidly to changing customer credit needs, you can further build trust, increase wallet share and profitably grow your loan portfolios. In the simplest sense, the more of your products a customer uses, the less likely the customer is to leave you for the competition. With these objectives in mind, financial organizations are turning towards the practice of setting holistic, customer-level credit lending parameters. These parameters often referred to as umbrella, or customer lending, limits. The challenges Although the benefits for enhancing existing relationships are clear, there are a number of challenges that bear to mind some important questions to consider: · How do you balance the competing objectives of portfolio loan growth while managing future losses? · How do you know how much your customer can afford? · How do you ensure that customers have access to the products they need when they need them · What is the appropriate communication method to position the offer? Few credit unions or banks have lending strategies that differentiate between new and existing customers. In the most cases, new credit requests are processed identically for both customer groups. The problem with this approach is that it fails to capture and use the power of existing customer data, which will inevitably lead to suboptimal decisions. Similarly, financial institutions frequently provide inconsistent lending messages to their clients. The following scenarios can potentially arise when institutions fail to look across all relationships to support their core lending and collections processes: 1. Customer is refused for additional credit on the facility of their choice, whilst simultaneously offered an increase in their credit line on another. 2. Customer is extended credit on a new facility whilst being seriously delinquent on another. 3. Customer receives marketing solicitation for three different products from the same institution, in the same week, through three different channels. Essentials for customer lending limits and successful cross-selling By evaluating existing customers on a periodic (monthly) basis, financial institutions can assess holistically the customer’s existing exposure, risk and affordability. By setting customer level lending limits in accordance with these parameters, core lending processes can be rendered more efficient, with superior results and enhanced customer satisfaction. This approach can be extended to consider a fast-track application process for existing relationships with high value, low risk customers. Traditionally, business processes have not identified loan applications from such individuals to provide preferential treatment. The core fundamentals of the approach necessary for the setting of holistic customer lending (umbrella) limits include: · The accurate evaluation of credit and default risk · The calculation of additional lending capacity and affordability · Appropriate product offerings for cross-sell · Operational deployment Follow my blog series over the next few months as we explore the essentials for customer lending limits and successful cross-selling.
Small-business credit conditions improved in Q1 2013, reversing much of the deterioration seen during Q4 2012. The Q1 rise was fueled primarily by falling delinquency rates in every segment compared with a year earlier. The total share of delinquent dollars was 11.2 percent for Q1 2013 - 1.4 percentage points lower than a year ago.
A recent Experian credit trends analysis of new mortgages and bankcards from Q1 2013 shows a 16 percent year-over-year increase in mortgage origination volume and a 20 percent increase in bankcard limits. Providing further evidence of continued economic recovery throughout the nation, mortgage delinquency rates reached multi-year lows and bankcard delinquency rates reached near-record lows.
A recent study comparing financial differences between men and women found that, overall, women are better at managing money and debt. Differences between the two populations include: