Voter registration lists are the backbone of our democratic process. However, maintaining accurate and up-to-date lists is a challenge that election agencies constantly face. With several regulations related to voting and election integrity that have been enacted or proposed in the last two years, maintaining a quality voter list is more important now than ever before. Election officials now have a powerful tool at their disposal: commercially available data to enhance voter list maintenance and boost voter confidence.
The importance of maintaining voter lists
Audit teams within election agencies are tasked with ensuring election integrity through voter list maintenance. These teams need reliable tools to:
- Verify and correct voter registration data
- Identify and update contact information
- Provide a cost-effective method for record updates
- Reduce election costs for taxpayers
Success stories in voter list management
Case study: West Virginia Secretary of State
The West Virginia Secretary of State (WVSOS) uses Experian’s TrueTrace™ solution to enhance voter roll maintenance. Traditionally a skip-tracing solution for debt collectors, TrueTrace leverages unique data sources to ensure voters receive correct information, reducing wasted resources and improving election efficiency.
WVSOS was challenged with enhancing their existing processes to a more robust 50-state comparison for cross-state movers.
After WVSOS’s first data pull using TrueTrace, nearly 16,000 individuals were identified with a potential new “best” address that were also not flagged by other data comparison programs used by the state.
The results? Of the almost 16,000 mailings sent, about 25% returned were undeliverable, confirming those individuals had moved.
Access the full case study to discover best practices for maintaining voter rolls and conducting cost-effective elections.
Webinar: El Paso County Clerk & Recorder’s Office
The El Paso County Clerk & Recorder’s Office was looking to bring transparency, efficiency, and increased voter confidence to the elections in El Paso County, Texas. To achieve this, they required verified enriched data for registered voters. By partnering with Experian, voter data was enriched using our TrueTrace solution. This partnership has enabled the Office to verify and append the most up-to-date voter address, leading to significant improvements in list maintenance.
To date, the El Paso County Clerk & Recorder’s Office has seen a reduction of more than $39,860 in undeliverable ballot costs. Their ROI to date is a positive $4,537 back to the citizens of El Paso County.
Listen to our on-demand webinar to hear more about this collaboration.
Visit us online to learn more about our public sector solutions.
