B2B Marketing

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Introducing Business TargetIQ, B2B marketing with powe...

Experian Business Information Services recently introduced a powerful new marketing platform called Business TargetIQ. Product Manager, Kelly DeBoer answered a few questions about the...

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3 tips to improve your prospecting...

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Helping customers optimize B2B marketing campaigns wit...

I had the pleasure of speaking with Kelly DeBoer recently. She is a Product Manager at Experian working in Business Information Services. Kelly leads...

Read More Helping customers optimize B2B marketing campaigns with rich data
Make Campaigns More Predictable with Propensity Modeli...

Ten years ago movie night at our house would usually include a run to the video store where we would pick out a selection from the New Arrivals section, some candy, perhaps some popcorn and we would have our fingers crossed the selection was a good one. Nowadays it’s...

Read More Make Campaigns More Predictable with Propensity Modeling