With Big Data Comes Big Responsibility

Posted on Aug 10 2015 by

Our world today runs on data. It’s changing the way we browse the Internet, run our businesses, treat medical patients and invest in technology. It’s the key to solving society’s biggest problems: famine, disease, poverty and ineffective education. And it is powering the global economy.

But the data-driven economy is at a crossroads. With the eruption of information, we also open ourselves up to new risks and privacy concerns. As companies adopt more interconnected products and systems, the “Internet of Things” could usher in the next wave of challenges that range from data breaches to other potential privacy concerns if information is used improperly. As a society, we must decide whether to champion the explosion of connected information or allow its detractors to significantly constrain the innovation and growth ahead.

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So Much Data, But Who Is Managing It?

Posted on Aug 04 2015 by

Data Management

Today’s data-driven world creates exciting new opportunities, but also new challenges. Many of us see the promise of being able to make more intelligent decisions by fully understanding our customers and the needs of the marketplace. There are data scientists that can do incredible analysis to give us new insights into areas we didn’t think were possible.

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Generation X Fails to School Millennials

Posted on Jul 30 2015 by

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If we looked at current generations in a family structure, Baby Boomers are mom and dad, the Greatest Generation are grandma and grandpa, Generation X are the older siblings and Millennials are those overindulged younger siblings that always got later curfews and more relaxed rules. For that reason, there is a natural, friendly, sibling-type rivalry between Generation X and Millennials. And this week, millennials came out the victors because Generation X failed to school its younger sibling when it came to average debt load.

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Experian Unveils Extensive Data and Technology Enhancements for Experian Marketing Suite

Posted on Jul 30 2015 by

Experian Marketing Services unveiled a new, more predictive and addressable Experian Marketing Suite for nearly 1,000 marketers at its 2015 Client Summit in Las Vegas, today.

The advancements released today include new addressable advertising and predictive intelligence tools both powered by Experian’s consumer database, the largest consumer database worldwide, with modeled insights covering 700 million individuals in 270 households. Both enhancements will help brands identify and interact with their customers no matter where they are in the world or in the cloud.

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5 Credit “Don’ts” For Millennials

Posted on Jul 29 2015 by

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Millennials, also known as Generation Y (ages 19-34) are now the largest segment of the U.S. population, and according to a recent Experian analysis, also take the title for being the least credit savvy when compared to previous generations. The study revealed that millennials’ average credit score is 625, and their average debt excluding mortgages is $26,485.

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Big Data: The Force That’s Good for Consumers and Society

Posted on Jul 22 2015 by

In the video and presentation, Craig Boundy, CEO of Experian North America, discusses how big data is being used as a force for good. Good for consumers, good for business and good for society.He shares his perspective how Experian’s work in data and analytics has real-life applications.

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Identity Management in a Data-Driven World

Posted on Jul 16 2015 by

Addressing the issue of identity management has become a top priority for marketers. The fact is that their customers are represented by dozens of identities – both known and unknown – in today’s digital world.

According to new research published in our recently published 2015 Digital Marketer Report, linking identity data is now the #1 challenge for marketers around the world, up from fourth place just a year ago. Further, 89% of marketers report having challenges creating a single customer view.

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Big Data Helps Find Opportunity with Small Business Start-ups

Posted on Jul 01 2015 by

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If you were to survey American consumers whether or not they would like to be their own boss and successfully run their own business, I would imagine that a good majority would probably say yes. There is something empowering about the thought of setting your own hours and controlling your own destiny, but many people don’t actually take the steps to make that dream a reality.

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