Small Business Insights Drive Action for the Good of the Economy

Posted on Mar 11 2015 by


It seems like every conversation I have regarding how the U.S. economy is doing, I always think about small businesses. After all, small businesses are what drive our economy forward. They are the center of commerce for our country, and create the most jobs for our growing workforce. Quite honestly, without them, who knows where our country would stand today.


Experian: Making the Credit Reporting System Better for Consumers, the Industry and the Economy

Posted on Mar 09 2015 by

Experian’s goal is to help consumers understand and actively engage in their credit life because it plays such an important role in building a secure financial future. Today marked another milestone in this quest.

In a positive step for consumers and the U.S. consumer credit industry, Experian (along with the other two nationwide credit bureaus Equifax and TransUnion), announced the National Consumer Assistance Plan (NCAP) – a program that will further enhance our ability to collect complete and accurate consumer information, and provide consumers more transparency and a better experience when interacting with credit bureaus about their credit reports.


Top 3 CFPB Priorities for 2015

Posted on Mar 06 2015 by


We’re just a few months into a new year and already there are clear signs how the Consumer Financial Protection Bureau (CFPB) plans to further advance its regulatory authority over bank and non-bank entities across the credit ecosystem.

Here is a look at the top three priorities for the CFPB in this space:


Experian Marketing Services Recognized for Innovation by The Relevancy Group

Posted on Mar 06 2015 by


For the second year in a row, Experian Marketing Services has been named one of the top email service providers (ESPs) in the marketby The Relevancy Group. The Relevancy Ring — ESP Buyer’s Guide 2015 evaluates and ranks ESP vendors according to the satisfaction of several hundred marketers and the vendor’s ability to meet their challenges and goals through product functionality and innovation. The report also cites Experian Marketing Services for excelling in areas such as integration, omnichannel marketing and production services.


Flipping the Switch: How millions of consumers could get credit for paying their utilities on time

Posted on Mar 06 2015 by

Virtually every household in America has it and pays for it, but never really gets the credit for doing so. I’m referring to your everyday utilities such as gas and electric.

The current situation is that many utility companies are reporting data to the credit bureaus, but most of them are reporting only the negative–meaning the accounts have been reported into collections. A very limited number are reporting the positive.


Experian Solves Industry-wide Challenge of Engaging Audiences Across All Devices

Posted on Mar 05 2015 by

Launch of AdTruth Resolve simplifies cross-device audience management for marketers

Experian Marketing Services today introduced AdTruth Resolve, a new technology designed to simplify the process of recognizing and engaging audiences across all devices and environments. AdTruth Resolve is designed for the multinational marketer that struggles to make smarter, more data-driven business decisions and keep up with today’s mobile-first consumer. AdTruth Resolve provides marketers with the means to reconcile and associate their existing digital identifiers — including cookies, device IDs, IP addresses and more — and then leverage that consolidated intelligence for visibility across devices.

AdTruth Resolve represents another milestone in Experian Marketing Services’ long-term strategy to provide marketers with a ubiquitous, consistent and persistent link across all channels as part of the Experian Marketing Suite. Powered by a three-tiered identity-management framework, the Experian Marketing Suite’s Identity Manager gives marketers everything they need to persistently, accurately, effectively and respectfully recognize, resolve and reach consumers across all devices in all digital environments.


Acting on Insights to Create Value for Marketers and Their Customers

Posted on Feb 27 2015 by

Years ago, when data was the shiny new object, people talked a lot about it being organized into useful information that could drive actionable insights. It sounded great at the time. Unfortunately, at that time (and we’re talking about the late 90s and early 00s) the promise far outstripped the reality. However, in the past five years the responsible collection and usage of data has significantly evolved.

In fact, we see that 95 percent of companies feel driven to turn data into insight to understand their customer needs, find new customers and increase the value of each client. Today, successful businesses are drawing meaningful insights from data to impact almost every aspect of business operations.


Experian’s Vision 2015 Conference will Focus on Actionable Insights from Big Data and Analytics to Drive Growth and Opportunity

Posted on Feb 25 2015 by

Experian announced today that its 34th annual Vision Conference will challenge attendees to “Think Big,” focusing on data- and analytics-driven solutions to attain quality business growth.

One of the industry’s leading events, Vision 2015 will feature Earvin “Magic” Johnson, Jr., legendary NBA athlete and businessman; Dr. Madeleine K. Albright, former U.S. Secretary of State; and James W. Paulsen, Chief Investment Strategist at Wells Capital Management, as keynote speakers. Vision 2015 will be held May 3–6 at the Gaylord National Resort in the Washington, D.C. Area.