Internet of Things Goes Mainstream During the 2014 Holiday Season with Smart Home Devices Seeing the Most Growth

Posted on Dec 18 2014 by

New research from Experian finds that nearly a third of all Americans use at least one type of smart or connected device; 14 percent of homes are smart homes.

Experian Marketing Services published a new report today that tracks the recent rise and growing interest among consumers for connected devices and smart home products. A complimentary copy of the report, The Internet of Things: Opportunities through the rise in smart devices, can be downloaded here: http://ex.pn/1r0TJVp.

The report found that consumer interest in three connected device categories has shown significant growth in recent years, with no signs of stopping. In fact, according to the report, nearly a third of all Americans use at least one type of connected device. Further, at least 14 percent of U.S. households are smart homes and have a connected home device such as connected lights, locks, thermostats, or electrical outlets, among others.

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Using Data to Spread Holiday Cheer this Season

Posted on Dec 17 2014 by


Black Friday has come and gone, and the holiday shopping season is in full swing. This year, retailers and economic experts alike have high hopes for robust spending and a needed economic boost. And so far the results look promising. On Cyber Monday, alone, the top online retail sites registered 242 million visits, followed closely by Black Friday’s 228 million visits. And according to a new survey from Experian Consumer Services, 36 percent of consumers plan to spend more on gifts this year than they did in 2013.

At Experian, everything we do is about putting insights into action. This entails formulating and analyzing insights that can help both consumers and businesses alike. We sat down with two of Experian’s leading experts, one from the consumer side of the business and another from our marketing services business, to find out more about the key trends that will define this holiday shopping season.

Guy Abramo, President, Experian Consumer Services and Matt Seeley, President, North America, Experian Marketing Services share their thoughts and insights below:

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Sixty percent of marketers are unsure of the cost of fraud to their organization

Posted on Dec 17 2014 by

Balancing holiday marketing efforts with fraud prevention requires a coordinated approach according to survey findings from 41st Parameter, a part of Experian. The survey results from 250 marketers released today, looks at the relationship between omnichannel retailing, fraud prevention and the holiday shopping season. The findings show that few marketers understand the full benefit of fraud-prevention […]

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Top Mobile Banking Trends

Posted on Dec 17 2014 by

The world of mobile devices is constantly changing—everything is faster, bigger and better, and consumers have become more savvy and discerning about the features and benefits that make their lives more convenient, and in many cases, more manageable.

I use my phone to do everything from simple tasks like checking email or Facebook, to downloading coupons, buying movie and concert tickets, to checking my bank balance and making deposits on the fly (which is such a great feature).

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Turning Insights into Action for Successful Data Breach Preparedness

Posted on Dec 12 2014 by

The growing prevalence of widely publicized data breaches is sparking a change in the attitudes of business leaders and consumers when it comes to cybersecurity.

Board members and the C-suite can no longer ignore the drastic impact a data breach has on company reputation, and consumers are demanding more communication and remedies from businesses after a data breach occurs. As a result, the topic is a high priority facing businesses and regulators in 2015.

The Experian Data Breach Resolution group serviced more than 3,000 breaches in 2014, the most in more than a decade of handling breach resolution. While our data breach services and identity protection products assist companies after a breach has occurred, our experience and insights help companies beforehand to plan and better protect their reputations in the aftermath.

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Experian Consumer Services [Video]

Posted on Dec 11 2014 by


How does Experian use data to help people get a firmer steer on their financial lives? In this film, our Experian CreditExpert customer Claire Barron tells us how we helped her get back on her feet, and we look at what’s next for our Consumer Services business.

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Experian Marketing Services [Video]

Posted on Dec 10 2014 by

In Marketing Services, we help our clients understand consumers and communicate in the right way, to the right people. This film reveals how we’re helping global charity phenomenon Movember and Europe’s biggest attractions company, Merlin, to make better marketing decisions.

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Experian Decision Analytics [Video]

Posted on Dec 08 2014 by


This film looks at how we’re helping client to expand banking services to new customers. It also uncovers how our expertise in software and analytics are helping financial services providers overcome some of their biggest challenges by making sound lending decisions.

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