Ori Eisen, founder of the 41st Parameter, a part of Experian, and Frank Abagnale Jr. spoke with Bloomberg TV recently about new major new fraud threats emerging and how Experian can help protect organizations and their customers from becoming victims. Experian’s fraud prevention and identity management business helps clients combat the global fraud epidemic costing businesses […]
The Experian Marketing Suite enables brands to create and deliver authentic customer experiences across all interaction points Experian Marketing Services today launched the Experian Marketing Suite. Unveiled at Experian Marketing Services’ 2014 Client Summit in Las Vegas, Nevada, the Marketing Suite is a cohesive end-to-end marketing solution that enables brands to create and deliver authentic customer […]
Cybersecurity is increasingly becoming a challenge across many industries. I recently spoke with Mike Gross, the director of risk strategy and professional services at 41st Parameter, about how the banking industry is changing to adapt to new mobile technology and the new forms of fraud that exist as a result. At 41st Parameter, Mike is responsible […]
As many as 54 million Americans cannot access traditional, low cost credit because they have insufficient or no credit history. That fact often forces them to turn to high-cost financial resources, or worse, become trapped in a cycle of predatory lending.
Credit Builders Alliance, an organization committed to helping non-traditional financial and asset building organizations serve low and moderate income individuals, recently was host to an invitation-only credit building symposium that brought together representatives from non-profit, for-profit and public sector organizations to begin a dialogue about how we can all work together to address this pressing issue.
Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, today published a new report on the prevalence of personalization and analytics required to support new marketing efforts. The study found that while almost half of companies personalize messages across more than one channel, organizations struggle to gain insight quickly and maintain an accurate data source.
For the seventh straight year, Experian Marketing Services secured the top spot, according to Internet Retailer’s 2014 Top 500 Guide Experian Marketing Services has once again secured the number one position as the leading email marketing provider to the greatest total of top 500 online retailers in North America. According to Internet Retailer’s recently released […]
2014 Client Summit: Storytellers will focus on how brands can deliver authentic and meaningful customer experiences. Experian Marketing Services today announced a star-studded speaker lineup for its 2014 Client Summit to be held July 23–25, 2014, at The Cosmopolitan of Las Vegas, in Las Vegas, Nev., around the theme of “Storytelling.” The award-winning event will […]
Earlier this week, it was reported that the Mississippi Attorney General filed a lawsuit against Experian. While not breaking news, it is important to provide context to the allegations.
As the world’s largest credit bureau – and in managing more than 220 million files in the US alone – it has become commonplace to question credit reporting agencies. We are used to scrutiny of our practices – but sometimes the claims are just plain wrong.
Experian Marketing Services’ Client Summit and The Digital Marketer report recognized among more than 3,300 nominations nationwide
Experian Marketing Services, a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing, was presented with three bronze Stevie Awards at the 12th Annual American Business Awards in Chicago, Illinois, on Friday night, June 13, 2014.
The American Business Awards is the nation’s premier business award program. All organizations — public and private, for-profit and nonprofit, large and small — operating in the United States are eligible to submit nominations. As a winner, Experian Marketing Services was recognized from more than 3,300 nominations that were submitted this year.
According to Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing, abandoned cart emails have significantly higher revenue per email than promotional mailings. Featuring results from a new email remarketing best practices analysis, as part of its Q1 2014 Email Benchmark Report, Experian Marketing Services found that personalized […]
World Cup fans will be watching the 2014 games across multiple devices, often simultaneously, according to an analysis from Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality and cross-channel marketing. Specifically, World Cup fans are 31 percent more likely than average to watch online video across multiple devices, with 64 percent of adult fans watching online video during a typical week, compared with 49 percent of all adults. This is according to Experian Marketing Services’ National Consumer Survey, a nationally representative, continuously fielded survey of approximately 25,000 U.S. adults, including both English and Spanish speakers.
Half of married couples in the U.S. say that credit scores were important to them when choosing a mate, according to the latest Experian Consumer Services survey comparing the relationship between marriage and credit.
The study also showed that 95% of participants rate “financial responsibility” as important, with “physical attractiveness” and “career ambition” following at 86% and 77%, respectively.
According to new research from Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing, mobile devices are playing an increasingly important role in how users make purchases across all categories. While purchases using a computer or digital tablet still reign supreme, transactions via mobile phones are on the rise, and marketers are poised to take advantage of this trend.
The adoption of mobile marketing increased 17 percent in 2013, while 71 percent of marketers currently are engaging consumers in the mobile channel. This trend, among others, is highlighted in Experian Marketing Services’ recently released 2014 Digital Marketer: Benchmark and Trend Report. The report is an annual go-to resource for marketers looking for key industry benchmarks, insights, technology trends and consumer data.
Experian® is pleased to announce its partnership with Clear Channel and the premiere of its iHeart Radio show, Credit & Finance Talk with Experian, which is already gaining lots of listeners.
The first 24 hours of a Data Breach Response are the most critical and we have the most important seven steps to insure that your organization does not go off track.
A data breach of personal identity information or protected healthcare information is a breach of trust. Employees, patients, consumers or even partners are put at risk if their information is disclosed during a security incident.
The Small Business Credit Share is a “give-to-get” data consortium in which members provide more detailed data about the performance of the accounts in their portfolios. In exchange for expanded contribution, members get exclusive access to enriched information that is deeper in content than what is available to standard Experian clients or through competitive credit share programs. They benefit from the more comprehensive reports, business credit scores, attributes, and reporting that are available. The Small Business Credit Share is open to all credit granting institutions, including financial institutions, companies that issue trade credit, telcos, utilities and others. The tradeline performance reporting from this broad swath of B2B companies helps drive the effectiveness of the products that are available to members. The Small Business Credit Share has firm qualification standards to insure consistent information and regular reporting guidelines are followed, to help protect the interests of all members.
Did you know that this week is National Small Business Week? It is a time dedicated entirely to acknowledging the positive impact small businesses have on our economy. So let’s take a moment to recognize the contributions that millions of entrepreneurs and small business owners have made to our local communities. Whether it’s creating jobs or providing our favorite products and services at convenient locations, here’s to Small Business – they are truly the backbone of our nation’s economy.
Experian’ s Vision Conference in Dallas wrapped up today with the last round up breakout sessions and a keynote address from Texas legend Roger Staubach, Heisman Trophy winner, Super Bowl MVP and Executive Chairman of Jones Lang LaSalle Americas.
Experian’s Business Information Services and Moody’s Analytics have been reporting on the health of small business credit on a quarterly basis since 2010, publishing the Small Business Credit Index report. In this joint session moderated by Brian Ward, Senior Director – Integrated Marketing, Joel Pruis, Senior Business Consultant from Experian’s Global Consulting Practice and Moody’s Analytics Senior Director Cristian deRitis offered an in-depth analysis of business credit health across the United States.
Day two of Experian’s 33rd annual Vision 2014 Conference in Dallas included a full morning of education on topics related to the economy and the industry. Chief investment strategist at Wells Capital Management, Dr. James Paulsen kicked off today’s events delivering a powerful keynote address on the economic and financial outlook for the U.S.
Experian kicked off its 33rd annual Vision 2014 Conference today in Dallas with the keynote address that attendees have been anticipating for months – President Bill Clinton, the 42nd President of the United States and founder of The Clinton Foundation.
Although President Clinton addressed many topics in his talk including some of the important initiatives his foundation is spearheading, the theme centered around creative cooperation and the success that is achievable when people focus on their common goals.
Experian hosted 32 breakout sessions throughout the day for attendees. Experian thought leaders, clients and industry experts discussed how to achieve quality growth in a challenging economic and competitive environment.
A welcome message to Vision attendees from Craig Boundy, CEO of Experian North America.
Is your organization prepared to meet these requirements?
Although some of the regulatory guidance on Model Risk Governance was released recently, it is nothing new and needs to be an integral and integrated part of an organization’s way of thinking, risk management and overall business strategy.
To trust or not to trust is the ultimate question when it comes to online, card not present transactions. For e-commerce merchants and online shoppers it should be a two-way street. But far too often, a customer who should be trusted has a transaction wrongfully declined. This tarnishes their relationship with the merchant, the bank and the credit-card company, resulting in loss of revenues, interchange fees and most importantly, lifetime loyalty.
The impact of consumer action in the face of a decline can have real and measurable effects on all parties, including credit card companies, banks and merchants manifesting itself in lost revenues, lost fees and lost customer loyalty. In fact, in a recently commissioned independent survey by 41st Parameter, a part of Experian, 17% of consumers surveyed had an online transaction declined. That equals about $40 billion lost each year due to false positives… $40 billion that could be reclaimed.
Increasingly Experian’s clients are questioning whether they are extracting full value from their data. There’s more data, more accessible analytic capability – there should be more value created. But this growing information asset needs to be harnessed by targeting it in the right way (generating the right insights) and having the processes to minimize the time from insight to action.
Technology and techniques need to be aligned to efficiently capture, analyze and action customer insight in a concerted way, with the customer view at the center of this activity. Understanding customers’ current circumstances, and the challenges & opportunities they are likely to encounter, can help us establish what they need right now and predict their future needs. Identifying life event triggers, and effectively actioning these triggers, can help us ensure that we’re maximizing the customer’s lifetime value with the right communications, with the right content, at the right time.
