Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.
Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.
Brand loyalty is alive and well among Latinos; cultural values for product usage can be very powerful in determining consumer behavior.
The generation of 18- to 34-year-olds known as millennials is an increasingly influential group that impacts many aspects of the American lifestyle, including fashion, technology, entertainment and beyond.
Experian Marketing Services launches Hitwise Mobile to complement its leading online measurement service Mobile is one of the most dynamic aspects of marketing today. Understanding the way consumers use the Internet from their mobile devices is vital for any business to optimize its cross-channel marketing strategy. Experian Marketing Services announced Hitwise Mobile today, providing marketers [...]
Experian Marketing Services’ analyst Bill Tancer discusses consumer behavior for marketers
Understanding various revenue attribution methods and technologies to help marketers determine the best bang for their buck.
Marketers must unite their messages across channels to create relevant experiences regardless of the customer’s channel or device preferences.
Marketing to a local audience can be vital for certain products and services. Here, we examine strategies to identify and target local customers.
Responsive design has shown to be a viable option to effectively optimize emails for mobile. Here are some key findings on this new approach.
What marketers need in order to lay the groundwork for success in their online advertising campaigns.
In 2013 and beyond, marketers will have to work even harder to gain and maintain position in organic search results. They’ll also need to spend more effectively on paid search ads by knowing how their target customers use search, and by applying insight into their behaviors and attitudes to plan and execute better content and [...]
