Apr 12 2016 by Mindy Pankoke
Marketers need to examine their current re-engagement strategy to win back lost customers.
Mar 29 2016 by Ashley Johnston
Customer loyalty is won by giving your customer an exceptional, unique experience with every single interaction.
Mar 22 2016 by Yvette Mitchell
Cross-channel marketing in real time means that customer data, across channel and device, should affect the message and contact strategy.
Mar 17 2016 by Casey Chang
Bon-Ton works with Experian Marketing Services to capitalize on new mobile marketing opportunities