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How contextual marketing affects your strategy...

Understand how contextual marketing creates mutual benefit for the brand and the customer within your...

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Holiday marketing begins in October...

Access the holiday marketing calendar + 3 tips for October to get ready for the holiday...

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Entering the kinetic email age...

Kinetic email is the latest buzz term: what it means and when it makes sense for your...

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What role does the Chief Data Officer play?...

The CDO is changing the way organizations manage and utilize data. Understand why they are the leaders in data strategy....

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College-age consumers: Three spending habits of today’...

College-age consumers have changed their spending habits over the past 5 years. Understand how to engage these emerging...

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Top 3 themes from #EMSSUMMIT...

Perseverance, authenticity and listening to customers revealed themselves as core themes of the 2015 Client Summit main...

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#EMSSUMMIT Day 1 Recap...

A recap of day 1 at Experian Marketing Services' 2015 Client...

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Data is at the heart of meaningful consumer interactio...

Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven w...

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How not to get fired before next year’s upfronts...

In Jay Stocki’s latest AdExchanger column, he recommends that media buyers pursue a “surround-sound” approach to next year’s upfronts strateg...

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