More consumers are shopping online, search trends can be incredibly predictive of buying behavior.
Dazzle customers with an A+ campaign during this Back-to-School season.
Discover how smartphone users spend time using their phone. The average adult clocks 58 minutes daily on their device.
Advertisers are increasingly using Shazam to engage their target television audiences, but which programs are best for a Shazam-integrated experience?
Did you know that 77 percent of adults on social networking sites have shown support for a product, a service, a company, etc., by becoming a fan, a friend or a follower? When asked why they did so, the number one reason given was to get a discount. In fact, 60 percent of those who [...]
If the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on social networking and forums across the United States, United Kingdom and Australia. In the U.S., 16 minutes out of every hour online is spent on social networking and forums, nine minutes [...]
Marketers should take a customer centric approach to measurement rather than a campaign or channel focused approach.
Marketers realize that no matter the channel, organizations need to provide a consistent brand message, high level of service and customized offers.
The mobile IM and chat app category is heating up. According to Simmons ConnectSM, 23% of adult smartphone users today access that type of app.
Get value from consumer profiles and optimize performance by effectively mapping segments to a CRM database and enhancing with demographic and behavioral data.
The Digital Marketer Webinar Series kicked off with “Life is the channel.” Host Bill Tancer covered confidence levels, cross-channel and the always-on consumer.
Statistical results can lead to misguided conclusions if a sampling group is not representative of the greater population under consideration.
