Data growth’s profound impact on marketing success

Posted on Feb 13 2014 by

Big Data can both provide great opportunities and also seriously confound marketers as they strive to deliver effective campaigns.

How to engage viewers of the Winter Olympics

Posted on Feb 10 2014 by

Insights on how viewers of the Winter Olympics engage with various platforms for content.

Data-driven marketing requires data quality

Posted on Feb 10 2014 by

With 93 percent of marketers finding data essential to marketing success, data quality needs to become a strategic priority.

Email marketing wins the gold [Infographic]

Posted on Feb 07 2014 by

According to Experian Marketing Services’ 2013 Email Market Study, 99 percent of marketers currently use email to engage and reach their customers. This annual analysis calls attention to growing trends, stats and proven best practices within email marketing during 2013. For example, we found that more marketers are using responsive design within their email campaigns, […]

Optimizing cross-channel marketing for compliance part III: Evolving the privacy policy

Posted on Feb 07 2014 by

Your privacy policy is a one-stop shop for consumers. Until the industry develops a better privacy education infrastructure, your privacy policy is still the go-to place for all privacy information.

Grab the attention of your best customer

Posted on Feb 06 2014 by

Getting your best customer to engage with your brand likely requires an integrated approach that taps into many consumer touch-points.

How to make data the foundation of your customer-centric efforts

Posted on Feb 05 2014 by

To truly be customer-centric, marketers need to make data the foundation to better understanding consumers.

The ever-evolving job description of the CMO

Posted on Feb 04 2014 by

In a newly published predictions piece: “#7for14: Seven ways digital marketing will change in 2014” several of Experian Marketing Services’ leaders weigh in on the changing role of today’s marketing heads.

The Relevancy Group recognizes top email service providers

Posted on Jan 28 2014 by

Experian Marketing Services is named a “Ring Leader” among enterprise email marketing services providers in the report and cited as a top ESP vendor in creative and strategic services, security features, dependability, account servicing, integration and deliverability.

Device recognition technology advances marketing suite

Posted on Jan 27 2014 by

AdTruth extends Experian Marketing Services’ digital and mobile ad targeting and measurement services to any Web-enabled device, further strengthening our linkage and cross-channel marketing capabilities.