Holiday hot sheet – Biggest winners of the 2013 holiday season

Posted on Jan 10 2014 by

The 2013 holiday season has officially ended and we’ve compiled a recap to help you understand what worked, what didn’t and how you can improve your holiday campaigns for 2014.

How are companies sharpening their email marketing tactics?

Posted on Jan 10 2014 by

To better communicate with subscribers, marketers need better data on their customers to personalize email communications.

Email marketing strategies for the customer-centric marketer [Video]

Posted on Jan 08 2014 by

Watch our video chat with Liz Gould as she shares insights from the Experian Marketing Services’ 2013 Email Market Study.

Canadian Anti-Spam Law update

Posted on Jan 08 2014 by

Industry Canada releases its final regulations under Canada’s Anti-Spam Law, simultaneously announcing that CASL will come into force on July 1, 2014. Final regulations and guidance confirm all but one of the expected business-friendly exemptions, provide much needed clarity on outstanding topics and delay implementation of more controversial aspects of the law.

Experian Marketing Services featured in research firm’s Customer Life Cycle marketing report

Posted on Dec 23 2013 by

Experian Marketing Services’ cross-channel marketing platform cited in a new report from Forrester Research for “a clear vision and strong commitment toward data-driven, customer first marketing…”

Holiday hot sheet – Win customers after the holiday season

Posted on Dec 20 2013 by

As this holiday season heads into its last two weeks, it’s time to plan for Christmas day and post-holiday campaigns.

Optimizing cross-channel marketing for privacy and compliance, Part II: Data integration

Posted on Dec 18 2013 by

Alex Krylov covers how to best integrate data in the ‘age of context’ so as to addresses important questions about digital privacy.

Big Data’s next frontier: 2014 will be the year of speed

Posted on Dec 18 2013 by

Big data is not enough ammunition in and of itself; it’s the ability to get that data to the front lines quickly and make it actionable that delivers a strategic advantage.

Price matters, but behind other factors in Deal Seeker analysis [VIDEO]

Posted on Dec 17 2013 by

Watch our video chat with John Fetto as he shares insights from the Deal Seekers Report.

The evolution of the customer lifecycle

Posted on Dec 17 2013 by

To improve consumer interaction, marketers need to take actions to improve data accuracy.