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Intelligently leverage third-party insight for meaning...

Many marketers are looking to leverage third party data, but are they modeling it at the right time for the desired action....

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How to execute a database centralization project...

Consolidate your database to improve marketing results and better understand your customers....

Read More How to execute a database centralization project
Marketers are beginning to glean ROI from new analytic...

With the explosion of big data initiatives, marketers need to make sure they are utilizing data management best practices....

Read More Marketers are beginning to glean ROI from new analytics initiatives
How to make data the foundation of your customer-centr...

To truly be customer-centric, marketers need to make data the foundation to better understanding consumers....

Read More How to make data the foundation of your customer-centric efforts
Convergence with the customer in mind [Video]...

Watch this encore video chat of the "Convergence with the customer in mind" panel discussion from the National Retail Federation Big Show earlier this...

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Breaking the barriers in your organization...

Siloes are everywhere, but marketers need to break them down to succeed in 2014....

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Canadian Anti-Spam Law update...

Industry Canada releases its final regulations under Canada’s Anti-Spam Law, simultaneously announcing that CASL will come into force on July 1, 2014. Final regulations and guidance confirm all but one of the expected business-friendly exemptions, provide much needed clarity on outstanding topics and delay implementation of more controversial aspects...

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Price matters, but behind other factors in Deal Seeker...

Watch our video chat with John Fetto as he shares insights from the Deal Seekers...

Read More Price matters, but behind other factors in Deal Seeker analysis [VIDEO]
The evolution of the customer lifecycle...

To improve consumer interaction, marketers need to take actions to improve data...

Read More The evolution of the customer lifecycle