Cross-channel response attribution: credit where credit is due
Posted on Feb 27 2013 by Xiaolong Zhang
Understanding various revenue attribution methods and technologies to help marketers determine the best bang for their buck.
Father’s Day ‘gift guides’ a best practice for retail websites
More consumers are shopping online, search trends can be incredibly predictive of buying behavior.
Delivering A+ campaigns this back-to-school season
Dazzle customers with an A+ campaign during this Back-to-School season.
Americans spend 58 minutes a day on their smartphones
Discover how smartphone users spend time using their phone. The average adult clocks 58 minutes daily on their device.
Moving from multichannel to cross-channel marketing
Posted on Feb 26 2013 by Pamela Robertson
Marketers must unite their messages across channels to create relevant experiences regardless of the customer’s channel or device preferences.
Targeting customers for local marketing initiatives
Posted on Feb 21 2013 by Virginie Bernard
Marketing to a local audience can be vital for certain products and services. Here, we examine strategies to identify and target local customers.
Responsive design: creative and code collide to give email a mobile edge
Posted on Feb 20 2013 by David Kepets
Responsive design has shown to be a viable option to effectively optimize emails for mobile. Here are some key findings on this new approach.
Four steps to starting successful online display ad campaigns
Posted on Feb 20 2013 by Chris Beirne
What marketers need in order to lay the groundwork for success in their online advertising campaigns.
Understanding the search landscape
Posted on Feb 19 2013 by Diana Illiano
In 2013 and beyond, marketers will have to work even harder to gain and maintain position in organic search results. They’ll also need to spend more effectively on paid search ads by knowing how their target customers use search, and by applying insight into their behaviors and attitudes to plan and execute better content and [...]
Using intelligence to create relevant messages
Posted on Feb 13 2013 by Erin Haselkorn
To create meaningful interactions, organizations need consumer demographic and behavioral details to better understand individual need.
Using data insights to differentiate and attract travelers
Posted on Feb 11 2013 by Bill Schneider
Segmentation solutions provide travel marketers with highly enriched views of their prospective audiences.
Cross-platform media planning, time spent using various platforms
Posted on Feb 06 2013 by John Fetto
Get a sneak peak of the cross-platform media planning section of The 2013 Digital Marketer report. Here we look at time spent using various media platforms.
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
