Using intelligence to create relevant messages
Posted on Feb 13 2013 by Erin Haselkorn
To create meaningful interactions, organizations need consumer demographic and behavioral details to better understand individual need.
Three ways ecommerce marketers can reduce shopping cart abandonment
Three tips you can reduce your shopping cart abandonment rate and increase revenue.
Latinos over index in the hair styling product category: Brands make a difference
Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.
Holiday insights for the early bird marketer
Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.
Using data insights to differentiate and attract travelers
Posted on Feb 11 2013 by Bill Schneider
Segmentation solutions provide travel marketers with highly enriched views of their prospective audiences.
Cross-platform media planning, time spent using various platforms
Posted on Feb 06 2013 by John Fetto
Get a sneak peak of the cross-platform media planning section of The 2013 Digital Marketer report. Here we look at time spent using various media platforms.
Top 10 trends in email, mobile and social marketing from 2012
Posted on Feb 04 2013 by Liz Gould
A recap and key takeaways from the 10 biggest stories in email, mobile and social marketing from 2012.
Facebook advertising and CRM converge
Posted on Feb 01 2013 by Rachel Bergman
Facebook has made strides in helping advertisers better measure the ROI from paid media and report accurately on ROAS across the network.
More than a sibling rivalry: How Baltimore compares to San Francisco
Posted on Jan 31 2013 by Bill Schneider
It’s Super Bowl week once again, with this year’s clash featuring the Harbaugh brothers (John and Jim) leading their respective teams (the Ravens and 49ers) for a shot at football supremacy. The idea of brothers pitting their teams against each other led us to ponder some interesting matchups and differences between the two Super Bowl cities.
The Digital Marketer: Diving into cross-channel campaign management
Posted on Jan 31 2013 by Pamela Robertson
Cross-channel campaign management is one of the big focuses of The 2013 Digital Marketer Report. Here’s an excerpt on that topic from the report.
2013 Super Bowl ads: Scoring the brands
Posted on Jan 30 2013 by Matt Tatham
We’re using Experian’s Ad Relevancy score to determine the lift delivered in a customer’s likelihood to purchase a product when targeting Super Bowl viewers.
Shifts in seasonal shopping behavior and other tidbits from the Marketing Forward Tour
Posted on Jan 23 2013 by Pamela Robertson
Consumer insights, including key holiday search intelligence, from Bill Tancer at the New York City stop of the Marketing Forward Tour.
Gift guides 2.0
Posted on Jan 21 2013 by Elaine Moneyhon
The 2012 holiday season brought with it a record number of marketing emails in our inboxes – according to Experian Marketing Services, the volume was 5% higher for this holiday season compared to 2011. One trend we couldn’t help but notice was the number of holiday gift guide emails. We like these examples from Crate [...]
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
