Three tips you can reduce your shopping cart abandonment rate and increase revenue.
Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.
Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.
In 2013 and beyond, marketers will have to work even harder to gain and maintain position in organic search results. They’ll also need to spend more effectively on paid search ads by knowing how their target customers use search, and by applying insight into their behaviors and attitudes to plan and execute better content and [...]
To create meaningful interactions, organizations need consumer demographic and behavioral details to better understand individual need.
Segmentation solutions provide travel marketers with highly enriched views of their prospective audiences.
Get a sneak peak of the cross-platform media planning section of The 2013 Digital Marketer report. Here we look at time spent using various media platforms.
A recap and key takeaways from the 10 biggest stories in email, mobile and social marketing from 2012.
Facebook has made strides in helping advertisers better measure the ROI from paid media and report accurately on ROAS across the network.
It’s Super Bowl week once again, with this year’s clash featuring the Harbaugh brothers (John and Jim) leading their respective teams (the Ravens and 49ers) for a shot at football supremacy. The idea of brothers pitting their teams against each other led us to ponder some interesting matchups and differences between the two Super Bowl cities.
Cross-channel campaign management is one of the big focuses of The 2013 Digital Marketer Report. Here’s an excerpt on that topic from the report.
We’re using Experian’s Ad Relevancy score to determine the lift delivered in a customer’s likelihood to purchase a product when targeting Super Bowl viewers.
