The biggest data quality challenges

Posted on Jun 10 2014 by

Strategic initiatives are dependent on data for customer insight, but poor data quality is hurting marketers.

Back-to-school shopping continues past August

Posted on Jun 06 2014 by

According to research from Experian Marketing Services, waiting to shop until the school year starts, has become more common in recent years. Bill Tancer, General Manager of Global Research at Experian Marketing Services, talked to CNBC about this trend in an interview with CNBC.

The next big thing in e-commerce — predicting customer behavior

Posted on Jun 04 2014 by

Better leverage data to improve marketing personalization and a better customer experience.

The Omni-channel Consumer Bill of Rights

Posted on May 30 2014 by

In order to truly thrive in this new era, marketers not only need to deliver on the demands of the omni-channel consumer, they need to reorient their mindset to see these demands as the core of a larger set of consumer rights.

Deliverability: key to measuring email marketing success

Posted on May 29 2014 by

Look at email deliverability as a measurement of success for email marketing campaigns by actually reaching the consumer’s inbox.

Addressing the impact of data quality in omni-channel marketing

Posted on May 23 2014 by

Cross-channel marketing continues to become more common, but marketers need to make sure they have accurate data for consumer insight.

School’s (almost) out for summer! Time to plan back-to-school marketing campaigns

Posted on May 22 2014 by

Back-to-school is one of the biggest times of year for retailers after the lucrative fall/winter holiday season. Here are a results from last year to help plan this year’s strategies.

Navigating the identification landscape

Posted on May 21 2014 by

To help make sense of the landscape, AdTruth breaks down the various identification methods, the environments in which they work and the how they are used.

Hispanics are mobile-dominant. Are your campaigns?

Posted on May 19 2014 by

Highlights from the 2014 Hispanic Market Overview presented by López Negrete Communications focused on Hispanic consumers’ adoption and use of smartphones.

Fourth of July emails: How to get more bang for your buck

Posted on May 16 2014 by

Valuable insights and tips for email marketers looking to optimize Fourth of July email campaigns based on an analysis of last year’s related online searches and emails.