Facebook advertising and CRM converge
Posted on Feb 01 2013 by Rachel Bergman
Facebook has made strides in helping advertisers better measure the ROI from paid media and report accurately on ROAS across the network.
Father’s Day ‘gift guides’ a best practice for retail websites
More consumers are shopping online, search trends can be incredibly predictive of buying behavior.
Delivering A+ campaigns this back-to-school season
Dazzle customers with an A+ campaign during this Back-to-School season.
Americans spend 58 minutes a day on their smartphones
Discover how smartphone users spend time using their phone. The average adult clocks 58 minutes daily on their device.
More than a sibling rivalry: How Baltimore compares to San Francisco
Posted on Jan 31 2013 by Bill Schneider
It’s Super Bowl week once again, with this year’s clash featuring the Harbaugh brothers (John and Jim) leading their respective teams (the Ravens and 49ers) for a shot at football supremacy. The idea of brothers pitting their teams against each other led us to ponder some interesting matchups and differences between the two Super Bowl cities.
The Digital Marketer: Diving into cross-channel campaign management
Posted on Jan 31 2013 by Pamela Robertson
Cross-channel campaign management is one of the big focuses of The 2013 Digital Marketer Report. Here’s an excerpt on that topic from the report.
2013 Super Bowl ads: Scoring the brands
Posted on Jan 30 2013 by Matt Tatham
We’re using Experian’s Ad Relevancy score to determine the lift delivered in a customer’s likelihood to purchase a product when targeting Super Bowl viewers.
Shifts in seasonal shopping behavior and other tidbits from the Marketing Forward Tour
Posted on Jan 23 2013 by Pamela Robertson
Consumer insights, including key holiday search intelligence, from Bill Tancer at the New York City stop of the Marketing Forward Tour.
Gift guides 2.0
Posted on Jan 21 2013 by Elaine Moneyhon
The 2012 holiday season brought with it a record number of marketing emails in our inboxes – according to Experian Marketing Services, the volume was 5% higher for this holiday season compared to 2011. One trend we couldn’t help but notice was the number of holiday gift guide emails. We like these examples from Crate [...]
Thinking through your email deliverability strategy
Posted on Jan 17 2013 by Spencer Kollas
Marketers walk a fine line between what they legally can do with their email programs, and what they should do. Here are some pointers to consider before proceeding.
Cyber Monday more influential across channels this holiday season
Posted on Jan 17 2013 by Matt Tatham
This 2012 holiday season recap includes analysis and insights on the top performing retail sites and the most effective channels driving online traffic.
CNBC World features EMS: technology and the hyper-connected consumer
Posted on Jan 14 2013 by Scott Anderson
Bill Tancer was featured on CNBC World; he shared EMS data and insights with a global broadcast audience originating from the 2013 Consumer Electronics Show.
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
