The grid, the bad and the ugly: Mastering responsive design

Posted on Mar 05 2014 by

This post gives an overview of how responsive design email templates can work to your advantage in the age of the on-the-go customer.

Marketers are beginning to glean ROI from new analytics initiatives

Posted on Mar 04 2014 by

With the explosion of big data initiatives, marketers need to make sure they are utilizing data management best practices.

Measure the speed of your data

Posted on Mar 03 2014 by

Determining what qualifies as fast requires context. Before trying to make your data faster, you need to define fast and set benchmarks for each delivery.

Top 5 tips for email remarketing

Posted on Feb 28 2014 by

Experian Marketing Services email expert, Liz Gould, provides top tips and best practices for integrating remarketing emails into your cross-channel program.

#7for14 – Digital marketing trends to consider

Posted on Feb 27 2014 by

Experian Marketing Services’ leaders provide key predictions into what marketers should be focusing on in 2014.

How sophisticated is your marketing program?

Posted on Feb 26 2014 by

Understanding where your brand lies along Experian’s Marketing Sophistication Curve is key to building a tangible and actionable road map for cross-channel marketing success.

Gmail unsubscribe tool: Good news for customers and email marketers

Posted on Feb 26 2014 by

How Gmail’s new unsubscribe tool can benefit both customers and email marketers.

The $19 billion question: Who uses WhatsApp and why are they so important to Facebook?

Posted on Feb 21 2014 by

Facebook announced it will be acquiring messaging app WhatsApp, probably a pretty smart move given new insights from our Always-On Consumer Report. The report, which profiles seven distinct segments of smartphone owners defined by their attitudes and mobile behaviors, found that 11 percent of adult smartphone owners fall into an important segment that we call Personals.

Use social gaming sites to engage young trendsetters

Posted on Feb 19 2014 by

Social gaming sites provide marketers with a great opportunity to connect with gamers who tend to be young, trendsetters and heavy users of new technology.

Know your Valentine

Posted on Feb 14 2014 by

Use data to understand your customer, empowering higher conversion rates and maximizing revenue on holidays like Valentine’s Day.