#HolidayHotSheet – Discounts, coupons, deals, oh my

Posted on Oct 30 2014 by

This week’s hot sheet is all about holiday discounts. We take a look at email offer types, searches for deal-seeking keywords and more!

Quick holiday marketing tips to boost your campaigns

Posted on Oct 28 2014 by

A sneak peek at the hot products and email themes expected this season and quick holiday marketing tips to capitalize on these trends.

What Google Inbox means for email marketers

Posted on Oct 27 2014 by

Deliverability expert Spencer Kollas shares his view on how Google Inbox affects email marketing.

Four steps to smarter acquisition programs [Video]

Posted on Oct 27 2014 by

Reach your best prospects with these strategies for smarter acquisition programs.

#HolidayHotSheet: Mobile shopping behavior, lookbooks, countdowns and more

Posted on Oct 24 2014 by

In this week’s holiday insights, we take a look at email volume trends by industry, social and mobile shopping behavior, and more!

Why disparate data is like a house with no plumbing — and other lessons from Advertising Week

Posted on Oct 24 2014 by

Rick Erwin discusses the challenge of identity linkage and how the Experian Marketing Suite is set up to solve it.

Crossing the great divide to a single customer view

Posted on Oct 23 2014 by

Customer loyalty, revenue and ROI are just some costs of unlinked customer identities.

The importance of data to display advertising

Posted on Oct 21 2014 by

In a digital age where the consumer is more demanding, time pressured and swaps between channels, data is key to building a meaningful relationship.

#HolidayHotSheet – Peak holiday shopping days and hot product trends

Posted on Oct 17 2014 by

See the peak holiday shopping days and when to email, plus an early look at the holiday’s hot products.

Are you determining the ROI of your data quality solutions?

Posted on Oct 16 2014 by

While an increasing number of data quality solutions are being implemented, not all are calculating the return on investment.