#EMSSUMMIT Day 1 Recap

Posted on Jul 31 2015 by

What a great start to our 2015 Client Summit! The first day of #EMSSUMMIT was filled with fun, laughter, and insight. We kicked it off with Experian Marketing Services North America President Matt Seeley and SVP of Global Marketing Ashley Johnston. The pair welcomed the filled room to the #Utopia themed event, explaining the significance […]

Experian Marketing Services cited as Strong Performer in Real Time Interactions Management by leading independent research firm

Posted on Jul 30 2015 by

Experian Marketing Services has been named a Strong Performer in Real Time Interactions Management by leading independent research firm

Four tips for marketers courting LGBT consumers [VIDEO]

Posted on Jul 27 2015 by

Watch this short video for key insights about LGBT consumers and tips to enable more engaging campaigns that will resonate with this sought-after group.

Why a single customer view is the foundation for marketing success

Posted on Jul 22 2015 by

Like a house, a brand needs a solid foundation upon which it can acquire new customers, build relationships and sustain the intelligent interactions that turn customers into loyal brand advocates. For a brand, that foundation is a single view of the customer — the ability to identify a customer regardless of channel or device. Businesses […]

Data-driven marketing focuses on customers, not technology

Posted on Jul 21 2015 by

This Data for Good byline emphasizes the importance of focusing data-driven marketing on the consumer rather than the technology.

Surviving #EMSSUMMIT: Tips from our event experts

Posted on Jul 20 2015 by

Here are 8 tips that will help you make the most of the 2015 Client Summit event!

Data is at the heart of meaningful consumer interactions

Posted on Jul 20 2015 by

Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven world.

Amazon Prime Day: a huge success

Posted on Jul 17 2015 by

Amazon Prime Day was a huge success for Amazon and the retail industry overall. Check out our post sale event analysis.

Labor Day ecommerce: Are you ready?

Posted on Jul 14 2015 by

Search and email trends from our most recent Holiday Hot Sheet. Check out these Labor Day ecommerce insights to help you reach your fellow Americans!

Marketers take note: back-to-school season is upon us

Posted on Jul 09 2015 by

An analysis on last year’s back-to-school season mailings to help you get straight A’s on this year’s campaigns.