Marketing: A primary breeding ground for big data innovation

Posted on Mar 27 2015 by

Big data innovation has its roots in marketing for two reasons: consumer engagement and marketing efficiency.

Contextual marketing: A look at real world (and real time) examples

Posted on Mar 26 2015 by

Contextual marketing enables brands to engage in customer-centric conversations that — like any meaningful relationship — deepen across time.

What’s next? Mobile is no longer the black sheep

Posted on Mar 25 2015 by

In this third post of reflections on the year ahead, we look at how mobile will finally break through as a mainstream channel among cross-channel marketing programs.

Marketing attribution keeps you from ‘flying blind’

Posted on Mar 23 2015 by

Data-driven marketing attribution can keep marketers from ‘flying blind’ with their cross-channel decisions.

Mother’s Day insights to show mom some love

Posted on Mar 20 2015 by

Not all moms are the same. Learn how they differ as well as other key Mother’s Day insights to prepare for mom’s big day!

The customer’s creative experience – and why designers should take note

Posted on Mar 18 2015 by

In this month’s Ask the Expert column, David Kepets explains how animation, personalization and mobile optimization are all part of the customer’s creative experience – and why designers should pay attention.

The CMO’s 3 keys to marketing success [Infographic]

Posted on Mar 12 2015 by

Having the keys to marketing success can open doors to a customer-centric approach and greater marketing possibilities.

What’s next? Contextual messages force marketers to ‘get right or get left’

Posted on Mar 11 2015 by

In this second post of reflections on the year ahead, we look at how marketers can get contextual messaging right.

Code enforcement part 2: Common HTML infractions

Posted on Mar 10 2015 by

Why common HTML infractions occur, and tips on avoiding them.

Acting on insights to create value for marketers and their customers

Posted on Mar 09 2015 by

Responsibly collecting and connecting data is key, and it’s also a complex task that almost all businesses struggle with. Accomplishing this task – turning insights into action – is what we do, and it’s something we do better than others.