Smartphone users flock to mobile IM/chat apps
Posted on Apr 09 2013 by John Fetto
The mobile IM and chat app category is heating up. According to Simmons ConnectSM, 23% of adult smartphone users today access that type of app.
Three ways ecommerce marketers can reduce shopping cart abandonment
Three tips you can reduce your shopping cart abandonment rate and increase revenue.
Latinos over index in the hair styling product category: Brands make a difference
Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.
Holiday insights for the early bird marketer
Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.
Five data mapping strategies that optimize marketing
Posted on Apr 09 2013 by Kathy Menis
Get value from consumer profiles and optimize performance by effectively mapping segments to a CRM database and enhancing with demographic and behavioral data.
Consumers don’t live in channels and neither should marketers
Posted on Apr 03 2013 by Denice Surjan
The Digital Marketer Webinar Series kicked off with “Life is the channel.” Host Bill Tancer covered confidence levels, cross-channel and the always-on consumer.
The importance of random sampling in statistical experiments
Posted on Apr 02 2013 by Adam Sugano
Statistical results can lead to misguided conclusions if a sampling group is not representative of the greater population under consideration.
Planning for holiday 2013
Posted on Mar 27 2013 by Elaine Moneyhon
Description: Findings from the 2012 Strategic Accounts Holiday Analysis and recommendations for holiday 2013
Married couples with children still retain their buying clout
Posted on Mar 25 2013 by Bill Schneider
Despite dramatic shifts in living arrangements of US consumers, married couples raising families remain a force for marketers to target and understand.
Mother’s Day – Email trends and tips
Posted on Mar 21 2013 by Shelley Kessler
Experian CheetahMail’s Mother’s Day email highlights. Tips to help email marketers achieve success with Mother’s Day campaigns.
Accurate response attribution – challenging and critically important
Posted on Mar 21 2013 by Nancy Shaver
CMOs know that understanding the contribution of marketing efforts would mean the ability to allocate marketing spend for maximum impact and return.
Hot off the “press” – the latest digital marketing insights
Posted on Mar 20 2013 by Denice Surjan
The 2013 Digital Marketer Report is here! Get actionable data and insights to shape an integrated customer experience and help you be customer obsessed.
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
