Mobile takes on television for device supremacy

Posted on Apr 04 2014 by

Having insight into how consumers behave, especially how they use different channels to discover, purchase and get service, plays a big role in how marketers target customer experiences, as well as how they develop marketing plans.

Meet today’s new smartphone consumers

Posted on Apr 03 2014 by

There are seven distinct types of smartphone users ranging from those who rarely put their device down to those who barely pick it up.

Recycled email addresses may threaten consumer trust

Posted on Apr 02 2014 by

Microsoft and Yahoo! both introduced policies regarding recycled old, inactive email addresses. Learn how Email Insights can help you tackle this email marketing challenge.

Better leverage your first-party data

Posted on Apr 01 2014 by

Marketers need to take steps to achieve a single customer view and better leverage available consumer insight.

All roads lead to social

Posted on Mar 28 2014 by

Social media Websites are playing an increasingly important role in driving traffic to other Websites at the expense of search engines and portal pages.

Mamma mia! Here we go again…

Posted on Mar 26 2014 by

Quick tips to enhance your Mother’s Day email campaigns based on performance analysis of last year’s mailings.

Changing the status quo in 2014

Posted on Mar 24 2014 by

2014 is the year that marketers will lead massive change within their organizations. They’ll convince leadership that building and maintaining 1:1 connections with top customers is not only table stakes but imperative to success.

Email and Web top marketers’ list of most effective channels, with social on the rise

Posted on Mar 20 2014 by

Reports show marketers consistently identify email and Web as the most effective channels, and many plan to use social media this year. Here are best practices to leverage email to promote social marketing efforts.

African Americans look to advertising more than friends to stay on top of the latest trends

Posted on Mar 19 2014 by

Attitudes and behaviors of highly influential and ad-receptive African American market collectively spends $156.9 billion annually on non-essentials.

Make your emails ring with a “tap 2 call” button

Posted on Mar 17 2014 by

How making phone numbers in emails clickable can add to the customer experience and enhance your email reporting.