Why a single customer view is the foundation for marketing success

Posted on Jul 22 2015 by

SVP of Global Marketing Ashley Johnston explains why the lack of a single customer view is the #1 challenge marketers face today.

Data-driven marketing focuses on customers, not technology

Posted on Jul 21 2015 by

This Data for Good byline emphasizes the importance of focusing data-driven marketing on the consumer rather than the technology.

Surviving #EMSSUMMIT: Tips from our event experts

Posted on Jul 20 2015 by

Here are 8 tips that will help you make the most of the 2015 Client Summit event!

Data is at the heart of meaningful consumer interactions

Posted on Jul 20 2015 by

Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven world.

Amazon Prime Day: a huge success

Posted on Jul 17 2015 by

Amazon Prime Day was a huge success for Amazon and the retail industry overall. Check out our post sale event analysis.

Labor Day ecommerce: Are you ready?

Posted on Jul 14 2015 by

Search and email trends from our most recent Holiday Hot Sheet. Check out these Labor Day ecommerce insights to help you reach your fellow Americans!

Marketers take note: back-to-school season is upon us

Posted on Jul 09 2015 by

An analysis on last year’s back-to-school season mailings to help you get straight A’s on this year’s campaigns.

Your cross-channel playbook: Making email and social work together

Posted on Jul 08 2015 by

From user-generated content to monetization, these tips on integrating email and social help marketers with any level of cross-channel marketing experience.

The key to telling an engaging brand story

Posted on Jul 07 2015 by

Leveraging high-definition consumer profiles to develop personalized content and messaging and tell an engaging brand story.

9 email do’s and don’ts for data-driven marketers

Posted on Jul 02 2015 by

Our Spencer Kollas gives his top 9 email do’s and don’ts for today’s data-driven marketers in a recent article for iMedia Connection.