Tech & Innovation

At Experian, we are continually innovating and using technology to find solutions to global issues, modernize the financial services industry and increase financial access for all.
Financial Empowerment

Our deep commitment to social and financial inclusion is reflected in our workplace culture, our partnerships and our efforts to break down the barriers to financial equity.
Financial Health

Our initiatives are dedicated to getting tools, resources and information to underserved communities so that consumers can best understand and improve their financial health.
Latest Posts:
Recently, I had the opportunity to sit down with Congresswoman Young Kim (CA-40), co-chair of the Financial Literacy and Wealth Creation Caucus, to talk about something that affects millions of people every day: financial access. In that conversation, one thing became clear: broadening access to financial resources starts with equipping people with financial knowledge. When people understand how the financial system works, including how lending decisions are made and what options are available, they’re better positioned to make informed choices and plan for the future. But that’s not always easy. Families today are navigating real affordability pressures, from everyday expenses to finding fair and affordable financial options. And as we discussed, many consumers learn by doing, often making decisions without fully understanding the long-term impact. I’ve seen that firsthand, and it reinforces why access to clear, timely information is so important. That’s why financial literacy isn’t just important, it’s foundational. It also has to be practical. Effective financial education starts with meeting consumers where they are. Every person begins their financial journey in a different place, and the right tools at the right time can make a meaningful difference, whether someone is building credit, managing expenses, or planning for the future. We also discussed the need to modernize how we think about financial data. Today, many consumers demonstrate responsible financial behavior every day, such as paying rent, utilities, and other recurring bills, but not all of that activity is reflected in traditional systems. Expanding the way we look at financial behavior can help create a more complete picture — one that allows more consumers to access the financial tools and opportunities they need to move forward. If there’s one takeaway from our conversation, it’s this: talking about money matters. Too often, those conversations are avoided. But when we normalize them, we help people build confidence, ask better questions, and make more informed decisions. At Experian, we’re focused on helping make those conversations easier, helping more people feel informed, supported, and equipped to move forward with confidence.
When it comes to personal finances, most people do their best to make informed decisions. But financial decisions are not always simple and understanding how they work is not always straightforward. A recent Experian survey highlights just how real that challenge is. Nearly half of U.S. adults (47%) say they have made a financial decision they later regretted because they did not fully understand the terms. And it is not because people are not trying. In fact, 75% of consumers say financial education is important in helping people manage financial decisions responsibly. At the same time, there is still a gap. One-in-five say they are only slightly confident or not at all confident in their understanding of personal finance, and many continue to rely on informal sources for guidance. Where the gap shows up That lack of confidence shows up in real ways. Nearly half of U.S. adults (46%) say they always or often worry about covering monthly expenses. In that kind of environment, financial decisions carry even more weight, and the margin for error becomes smaller. At the same time, many consumers are turning to sources that may not always provide complete or reliable information. Forty-six percent say they rely on friends or family for financial advice, and 43% turn to online searches, while far fewer look to financial institutions (24%) or financial advisors (23%) for guidance. That creates a real risk because informal or incomplete information can lead to decisions people do not fully understand. It also highlights an important opportunity for the financial services community to do more to meet consumers where they are, with information that is accurate, accessible, and easy to understand. Why financial literacy matters more than ever From managing everyday expenses to planning for the future, consumers are navigating a growing number of financial tools, products, and decisions. But many are doing so without the clarity or confidence they need. That is why financial literacy is not just helpful. It is foundational. It helps people better understand their options, ask the right questions, and make decisions that align with their long-term goals. A more complete picture Another takeaway from the research is that consumers are open to new ways of understanding their financial lives. Nearly half of U.S. adults (48%) say including on-time payments such as rent, utilities, or other recurring bills in financial decisions would improve their financial opportunities. That reflects a broader shift. Consumers want systems that better align with how they actually manage their money day to day. For the financial services industry, that signals an important evolution. Expanding the types of information used to understand consumers’ financial behavior can help create a more accurate and inclusive view, one that recognizes responsible habits that may have previously gone unseen. That kind of progress has the potential to expand access and create more opportunities, particularly for consumers who may not fit neatly into traditional models. Looking ahead Improving financial outcomes starts with improving understanding. The findings reinforce a clear opportunity. When consumers have access to better information, clearer insights, and a more complete view of their financial behavior, they are better positioned to move forward with confidence. At Experian, we remain focused on helping advance that understanding through education, transparency, and responsible innovation, so more people can navigate their financial lives with clarity and confidence.
Unlocking scalable, agentic commerce through Experian’s trusted data and identity leadership Soon, you won’t be the one making the purchase. Your AI will. And it won’t just assist. It will act on your behalf. We are entering a new phase of commerce where AI agents evaluate options, make decisions and complete transactions for consumers. This shift challenges a fundamental assumption commerce has always relied on: that a human is behind every transaction. If an AI initiates a transaction, how does a business know it can trust it? A new model of commerce needs a new model of trust With the advent of agentic transactions, interactions between businesses and consumers are changing. AI agents are acting on consumers’ behalf, and the signals that establish trust, identity, intent and authorization are becoming harder for businesses to verify. Without a clear connection between people and the AI acting for them, agentic commerce introduces new risks: fraud, misrepresentation and unauthorized transactions. What is needed is a new trust model for commerce. One that verifies the individual, the agent and the intent behind every action. Building the trust layer for agentic commerce Experian Agent Trust™ is designed to address this challenge. It brings identity, and accountability into AI driven transactions, giving businesses the confidence to engage in this new model of commerce. Experian is uniquely positioned to lead in this space. Today, our identity verification and fraud detection solutions help clients avoid an estimated 15 to 19 billion dollars in fraud losses each year. Experian Agent Trust extends that foundation to a world where AI agents initiate transactions. Agentic commerce will not scale without trust. Knowing there is a verified person associated with the autonomous shopping agents will be critical to building this trust. At the center of this approach is Human-to-Agent Binding. Human-to-Agent Binding creates a secure link between a verified consumer, their device and the AI agent acting on their behalf. Each agentic transaction can be traced back to the human who initiated the transaction. This capability is part of a broader Know Your Agent framework that extends identity verification into the age of AI. Trust is built across the ecosystem Establishing trust in agent driven commerce requires coordination across the ecosystem. The emerging standards and frameworks put forth by agentic commerce ecosystem contributors including Visa, Cloudflare and Skyfire form a layered trust framework that connects identity, payments and network validation, creating a secure path from intent to transaction. Consider a simple interaction that is quickly becoming possible in agent-driven commerce. A consumer might ask their AI agent to find the best noise-cancelling headset for an upcoming trip. The agent evaluates options based on preferences, selects a recommendation, for example a set of Bose headphones, and prepares the transaction for approval. Once authorized, Human-to-Agent Binding confirms the agent is acting on behalf of a verified individual, every step of the journey. The experience remains simple and convenient for the consumer. At the same time, the business has confidence that the transaction is being made by a verified consumer. As AI agents take on a greater role in commerce, accountability becomes essential. Experian Agent Trust includes an Agent Trust Token that provides a real time signal of identity, consent and fraud risk, supported by an Agent Registry that continuously evaluates behavior over time. The framework is platform agnostic and designed to integrate with existing systems, allowing businesses to scale trusted interactions without disruption. Defining the next era of commerce AI agents will reshape how consumers and businesses interact. They will unlock new levels of convenience and personalization, while also introducing new complexity. The organizations that succeed will be those that can establish trust across every interaction, including those initiated by AI. Experian Agent Trust represents a foundational step in defining the trust layer for agentic commerce, extending Experian’s leadership in identity verification and fraud prevention into this next era. Because agentic commerce is not just an evolution of digital commerce. It is a new system. And every system needs a foundation. Experian is helping build the trust layer that makes agentic commerce possible.
Experian Plans To Partner With Snapchat To Reach Next Generation With AI-Powered Financial Education
InnovationThe way we learn, explore, and figure things out online has changed very rapidly. We don’t interact with digital platforms the way we used to, and researching financial questions are no exception. As the parent of three daughters—ages 9, 11, and 14—I see this evolution firsthand every day. Their phones and tablets are their lifeline to friends, learning, and discovery, and I’m constantly amazed by how quickly they absorb information while also feeling the responsibility to make sure what they’re consuming is accurate and trustworthy. For many young adults, financial advice no longer starts with institutions. It starts in conversations, on social platforms, and often from unverified sources. That shift is shaping how we think about financial education at Experian, and it’s why we’re excited to bring trusted, AI‑powered financial information soon into Snapchat through its AI Sponsored Snaps ad offering. Snapchat has millions of monthly users and is one of the most conversation‑driven platforms out there[i]. That makes it a natural place to share helpful information in a way that feels timely, familiar, and approachable. If we want to help people feel more confident about money, we can’t wait for them to come find us. We need to show up where curiosity naturally happens, including in the middle of everyday conversations they’re already having. Soon in Snapchat Chats, users will be able to engage with Experian through an AI-powered conversational experience to ask questions and receive easy-to-understand guidance. Extending financial knowledge beyond our own platforms This is another step in expanding Experian’s presence into places where people start making decisions. Recently, we integrated with ChatGPT to help consumers explore auto insurance options through the Experian Marketplace, which is another example of how we are showing up outside of our platform. Together, these efforts and future expansions are about meeting people in a comfortable environment, giving them helpful information, and letting them decide how far they want to go. For younger consumers especially, access to credible financial education early on can really matter. There’s a lot of noise online, and it’s not always clear where advice is coming from. Showing up with trusted information helps cut through that and makes it easier to start building confidence. Consumer-First AI at work AI helps make all this possible by allowing us to deliver financial insights quickly, efficiently, and across a growing number of platforms. But for me, technology is only meaningful when it’s grounded in humanity. I care deeply about how our work shows up and truly impacts people. When we meet consumers with empathy and trusted information in spaces they already know and enjoy, we become more than a tool. We become a supportive financial co‑pilot, helping them navigate questions and decisions throughout their life journey. That human impact is what inspires me most. It’s also what makes experiences like this partnership with Snapchat so rewarding because it shows how innovation, when thoughtfully applied, can help people feel more informed, confident, and empowered on an everyday basis. [i] Source: Snap Inc.
Great technology should make work easier, smarter, and more meaningful. That is exactly what Experian set out to do, and why we are proud to be named a 2026 CIO 100 Award winner by Foundry’s CIO. This recognition highlights our efforts to reimagine the workplace by combining artificial intelligence, modern digital tools, and trusted data to help our people do their best work every day. For more than 40 years, the CIO 100 Awards have recognized organizations that use technology to create real business impact. This year’s winners show what is possible when AI, data, cloud, and security come together with a clear purpose. Making AI Work for People At Experian, AI is not just a buzzword. It is a practical tool that helps employees save time, work more efficiently, and make better decisions. Just as important as what AI can do is how it is used. We have built strong guardrails around data governance, privacy, and security to ensure everything we do is responsible and trustworthy. Human oversight remains essential because the best outcomes come from combining technology with human judgment. Today, thousands of Experian employees use AI powered tools to automate routine tasks and focus on higher value work. As Alex Lintner, CEO of Technology and Software Solutions at Experian, said: “This recognition reflects how we are bringing together AI, a modern digital workplace, and trusted data to drive real innovation. By giving our employees the right tools, we are helping them move faster, make better decisions, and deliver better outcomes for our customers.” Turning Transformation Into Results Led by the digital workplace team, this transformation delivers measurable results. More than 17,000 Experian employees now use AI powered tools, generating over one million interactions each month. Onboarding readiness exceeds 90 percent, employee satisfaction averages 4.5 or higher, and first call resolution rates have improved to about 85 percent. This progress is supported by a global operating model and a cloud first approach, including our work with AWS, which helps us scale and innovate faster. Innovation Beyond the Workplace The same focus on AI and data is shaping how we serve customers. The Experian Ascend Platform™ helps businesses make smarter decisions using machine learning and real time insights. It is used by more than 1,400 users worldwide, processing millions of credit reports and billions of transactions each year. On the consumer side, tools like EVA, Experian Virtual Assistant ™are making financial guidance more accessible through personalized, conversational experiences. Looking Ahead This award is an important milestone, but it is only part of a larger journey. We will continue investing in AI, data, and technology to lead change. By empowering our people with the right tools and trusted data, we are building a strong foundation for continued innovation.
Experian Awarded Best Overall Strategy In Chartis’ Inaugural Retail Banking Analytics50 2025
InnovationExperian has been named one of the top providers in retail banking analytics in Chartis Research’s first Retail Banking Analytics50 2025 report. We were also awarded Best Overall Strategy and recognized for our Retail Analytics Governance Framework, highlighting our continued leadership in helping financial institutions turn data into smarter decisions. The Chartis report evaluates companies that support banks in using analytics to guide strategy, modeling, and go to market efforts. This recognition reflects our focus on combining trusted data with advanced analytics and AI to deliver clear, confident decisioning. Driving Smarter Decisioning with Data and AI “Experian continues to set a benchmark in retail banking analytics,” said Anish Shah, Research Director at Chartis Research. “Its cloud-native, AI-powered platform delivers fast, transparent and accurate risk decisioning – as reflected in its top 3 placing in Chartis’ Retail Banking Analytics50 2025 ranking.” At the center of this recognition is the Experian Ascend Platform™, which brings together advanced analytics, trusted data, and decisioning capabilities in one unified environment. The platform enables organizations to move easily from data exploration to model deployment and monitoring, while maintaining strong governance and compliance throughout the process. For more than 15 years, we have invested in AI and advanced analytics to help financial institutions transform complex data into meaningful insights. These capabilities support better decision making across the customer lifecycle, from onboarding and credit risk to fraud prevention and portfolio management. Commitment to Governance, Compliance, and Trust This recognition underscores our continued innovation in helping customers streamline decision making, strengthen fraud prevention, and maintain compliance with evolving data privacy regulations. Also being recognized for our analytics governance framework reinforces our commitment to responsible data use and transparency. As regulatory expectations continue to evolve, strong governance has become essential for financial institutions looking to scale analytics with confidence. To learn more about the Chartis Retail Banking Analytics50 2025 ranking and award winners, visit the Chartis Research website.
Trust is foundational to everything we do at Experian. It’s how we build products people rely on, how we serve clients and consumers, and how we work together every day. That focus makes this year’s recognition from Fortune’s 100 Best Companies to Work For List even more meaningful. For 2026, Experian soared to ranking No. 38—our highest placement ever and a more than 20‑spot jump from last year. This marks our seventh consecutive year on the list. What makes this honor especially significant is how it’s earned. The ranking is based entirely on employee feedback from the Great Place to Work survey. Our people told us they feel welcomed, trusted to do their jobs, respected for who they are, and valued for the impact they make. They shared that Experian is a place where people can be themselves and count on one another. That internal trust matters externally. When employees trust their workplace, they do their best work. That translates directly into the trust our consumers and clients place in us—to handle data responsibly, deliver insights with integrity, and help people and businesses move forward with confidence. Our way of working has earned Experian the 2026 BIG Innovation Award for its AI-powered Experian-Assistant for Model Risk management, Top Score in the 2026 Equality 100, Best Place to Work for Disability Inclusion, and as one of the 25 World’s Best Workplaces™ 2025. This recognition reflects the culture our teams continue to build across North America—one grounded in trust, accountability, and purpose. We’re proud of the progress we’ve made, and we know there’s always room to go further. Thank you to everyone who places their trust in Experian. We don’t take it lightly. Learn more in the Experian 2025 Power of YOU Reports: English | Portuguese | Spanish
When I began my career as a software engineer, I was captivated by solving problems with code and creativity. Over time, I realized what energized me most was not just the technology, but the people it serves. I wanted to understand why I was building something and see its real-world impact. That perspective led me to product management, where I could combine technology, empathy, and innovation to solve meaningful problems for consumers. At Experian, that mindset shapes what we call our Consumer First AI strategy. Consumer First AI means meeting people where they are in their financial journey. Some are building credit for the first time. Others are recovering from setbacks. Many are exploring new opportunities, planning for major milestones, or working toward long-term goals. Each person’s path is different. Consumer First AI is about using technology not just to provide information, but to guide consumers with clarity and relevance based on what they are seeking in that moment. One of the most powerful examples of that work is the evolution of EVA, the Experian Virtual Assistant™, and how it brings Consumer First AI to life. EVA began as a simple tool to help consumers get quick answers about their credit. Today, it is far more adaptive and intelligent. Powered by advanced artificial intelligence and grounded in Experian’s trusted data expertise, consumer-permissioned financial information and built-in privacy and security guardrails, EVA is available to deliver personalized conversational financial guidance designed to help members make informed decisions. From Insights to Action At its core, EVA makes financial information accessible and actionable. Experian members can ask questions, receive personalized financial insights, and potentially take action in real time. Whether freezing or unfreezing their Experian credit file, managing membership features, or exploring tailored offers via third-party lenders in Experian Marketplace, they can do it within a seamless conversational experience designed to simplify decisions. Our latest evolution expands beyond credit insights to provide clearer visibility into spending and cash flow. Through connected permissioned financial accounts, members can track spending trends, recurring expenses, and changes over time. EVA also can deliver tailored recommendations to help reduce unnecessary spending, manage subscriptions, and better plan for monthly obligations. By translating complex financial data into practical next steps, EVA serves as an intelligent financial copilot. It helps people move from insight to action with confidence and supports smarter budgeting, saving, and borrowing decisions aligned with their goals and financial priorities. A Mission That Is Personal This mission is deeply personal to me. I was born in the United States but spent my formative years in Taiwan, where credit was not part of everyday life. When I returned to the United States for college, I realized that being financially responsible did not automatically translate into having a strong credit profile. I was fortunate that credit did not stand in my way, but that uncertainty stayed with me and shaped my perspective. That experience fuels my passion for building tools like EVA. Financial health shapes where we live, what we can plan for, and how secure we feel. Yet managing money and credit can still feel complex or intimidating. EVA helps cut through that complexity by meeting people where they are and adapting in real time to their needs with guidance that feels clear and relevant. Consumer First AI in Action At Experian, our mission is bringing Financial Power to All™. EVA represents Consumer First AI in action by combining advanced artificial intelligence, human centered design, and a trusted data foundation to expand access to personalized financial tools and support greater financial inclusion. This milestone builds on our broader strategy to embed intelligent, trusted AI across the consumer ecosystem. Through continued advancements in EVA’s adaptive financial guidance and the launch of Experian Insurance Marketplace integrate with the ChatGPT platform, we are meeting consumers wherever they are with personalized insights and relevant financial opportunities delivered through conversational experiences. EVA is more than technology. It is a Big Financial Friend, or BFF, and a meaningful step toward making personalized financial information accessible, intuitive, and empowering for millions of Experian members. EVA provides general information and educational insights only. It is not a financial advisor and does not provide personalized investment, legal, tax, or accounting advice, nor does it establish any advisor-client or fiduciary relationship. Any financial offers displayed are provided by third-party lenders and are subject to the lenders’ eligibility and approval processes. Users should consult a qualified, licensed professional for personalized advice. Experian’s AI tools operate under internal governance, testing, and privacy controls designed to promote accuracy, fairness, and consumer protection. ChatGPT is a trademark of OpenAI. The Experian Insurance Marketplace app is developed and operated by Experian and is not affiliated with or endorsed by OpenAI.
Identity is the cornerstone of trust. Trust allows businesses to grow and consumers to transact with confidence. It also enables digital ecosystems to function at scale. As AI becomes an active participant in every digital interaction, earning and protecting that trust has never been more critical. To build trust, companies need to recognize the people they’re interacting with online and distinguish good customers from fraudsters. Businesses look to Experian for our extensive consumer data, analytics, and decisioning solutions so they can more confidently identify, authenticate, and engage customers across digital channels. This week, we are accelerating that mission with the acquisition of AtData, a global leader in email-based identity intelligence. Email remains one of the most enduring and widely used digital identifiers. AtData brings real-time intelligence on more than 10 billion email addresses worldwide, adding a powerful and highly predictive signal to Experian’s identity and fraud platform. In a landscape shaped by automation and generative AI, the ability to assess email risk in real time can be a key asset in underwriting trust. Identity Powered by Real‑Time Email Intelligence AtData’s email intelligence provides signals such as domain reputation, account tenure, and behavioral risk to help distinguish legitimate customers from synthetic or manipulated identities. These signals can provide a better experience for good consumers, while supporting earlier detection of first-party fraud, third-party fraud, and synthetic identity schemes before losses occur. Going forward, email intelligence will play an important role in the next generation of Experian solutions, including agentic AI systems that can reason, adapt, and act on trusted identity signals in real time. When combined with Experian’s device intelligence, behavioral analytics, and advanced decisioning capabilities, these insights enable organizations to: Identify and authenticate consumers with greater confidence Detect fraud earlier with improved precision and speed Enhance engagement through richer, more connected identity profiles With AtData, we are not only expanding our data assets, we are also advancing a future where identity is more trusted. I’m excited to build upon our world-class identity and fraud solutions together.
For decades, Experian has invested in building one of the most trusted, differentiated data foundations in the world. Experian’s data helps businesses responsibly engage with consumers, manage risk, and grow with confidence. For consumers, these insights drive improved access to affordable credit solutions in some of the most significant moments of their lives. Our focus on building a durable data foundation and persistent identity signals puts Experian in a unique position, especially as technology continues to evolve, and AI reshapes how decisions are made. Incomplete or inconsistent data can lead to bad models and negative outcomes for both businesses and consumers. And, as data and identity signals continue to change, persistence becomes increasingly valuable. Businesses need confidence that the people they’re interacting with are real, reachable, and consistent over time. That’s why we’re excited to announce Experian’s acquisition of AtData – a leading data and intelligence company backed by the world’s most comprehensive email insights technology. AtData’s coverage of real-time email insights, including over 10 billion email addresses worldwide and 98% of active emails in North America, is trusted by thousands of businesses including many of America’s most notable brands and Fortune 500 companies. Our acquisition of AtData builds on our leading, durable identity infrastructure. By adding the most comprehensive email intelligence technology to Experian’s existing identity, data, analytics, and decisioning capabilities, we’re enabling our clients to make faster, more confident, signal-driven decisions. Smarter, more efficient marketing Email remains one of the most direct and effective channels for driving consumer response — and the intelligence behind it is what separates high-performing programs from inefficient ones. Real-time behavioral signals, including engagement, activity frequency, and responsiveness, tell businesses not just whether an address is deliverable, but whether a person is actively reachable and likely to act. Layering these signals across Experian’s existing consumer intelligence enables smarter audience prioritization, reduced waste, and better results across the customer journey. Connecting identity across channels and touchpoints The email address has become the center point of modern, digital identity — an anchor linking the signals a person leaves across the digital and physical world, including postal addresses, phone numbers, devices, and more. Adding email-based identity linkages to Experian’s robust identity infrastructure gives businesses a more complete, accurate, and durable view of who a person actually is, across channels in an increasingly fragmented identity ecosystem. Stronger fraud prevention and risk management Email behavior is a critical element in helping businesses detect and prevent fraud. Knowing whether an email is newly created, exhibiting bot-like patterns, or inconsistent with other points of identity associated with a person helps businesses identify synthetic identities and separate trusted from higher-risk activity — earlier in the process. These signals sharpen the decisioning capabilities businesses need to act with speed and confidence. Why this matters now AI is raising the bar for speed, personalization, and precision. But AI is only as effective as the data behind it. In this next phase, trusted, differentiated data is what creates real advantage. AtData strengthens our ability to help our clients navigate what comes next — with confidence and at scale. To learn more about AtData, please visit https://atdata.com/.
Consumer First AI: Building AI That Shows Up In Real Life Moments, Like Shopping For Insurance
FeaturedWe believe financial decisions should feel empowering, not overwhelming. Choosing how to protect your family, planning your next move, building your future, these are personal milestones. Yet too often, the tools meant to help consumers navigate them create friction instead of clarity. We are changing that. Our Consumer-First AI strategy starts with a simple belief: technology should make life easier for people. We’re building AI-powered experiences that meet consumers where they are, cut through complexity, and provide guidance that feels intuitive, supportive, and genuinely helpful. Reimagining Insurance Shopping Through Conversation One example is the launch of our Experian Insurance Marketplace, a leading platform to find and compare auto insurance rates[i], within ChatGPT. Shopping for insurance has long been a frustrating process. Consumers jump from site to site, repeatedly entering information and trying to decode policy differences, often still unsure if they found the right coverage at the right price. Now the experience can begin with a simple question inside ChatGPT. Consumers now can start their journey with Experian and compare estimated rates from more than 35 leading insurance carriers in our network, receive clear coverage explanations, ask follow-up questions in real time, and seamlessly transition into the Experian experience to explore personalized savings and switch carriers. What once took hours across multiple websites can now begin in one guided interaction. Powered by Experian’s Innovation Engine This experience is powered by Experian’s Insurance Marketplace platform and built on years of data expertise, advanced analytics, and strong carrier relationships. It reflects our ability to combine trusted data with emerging AI to create entirely new consumer experiences. For example, consumers can start with a ZIP code to explore price comparisons and, if they choose transition securely to Experian’s website for a personalized quote. This is Consumer-First AI in action. It is not technology for its own sake, but innovation designed to make life easier, build confidence, and give people greater control over their financial journey. Just the Beginning Experian has long helped people build credit, protect their identity, and improve their financial health. Bringing other capabilities, we offer like insurance into conversational AI is a natural extension of that mission. Insurance is only the start in seeing Experian via other platforms. As AI becomes a bigger part of our financial lives, we will continue expanding solutions both within our ecosystem and in other properties like ChatGPT that simplify complex moments and deliver smarter, more personalized guidance wherever consumers are or prefer to engage. Because at Experian, we are committed to being your BFF, your Big Financial Friend, showing up with trusted guidance, practical tools, and support exactly when it matters most. To explore the Experian Insurance Marketplace within ChatGPT or learn more, visit www.experian.com/insurance Insurance products are offered through Gabi Personal Insurance Agency, Inc., d/b/a Experian Insurance Services, a licensed insurance agency. Availability and savings vary by state. Savings are not guaranteed. For license information, visit https://www.experian.com/help/insurance-licenses-disclosure/ [i] Results will vary and some may not see savings.
At Experian, we believe that every individual deserves to feel valued, respected, and supported to thrive. We are dedicated to fostering a workplace where people can bring their full identities to work. This commitment extends beyond any single initiative; it is embedded in how we show up for one another and in how we build a culture where all employees feel seen, heard, and supported. We are pleased that for the seventh consecutive year, our people-first approach has earned us a top score on the Human Rights Campaign Foundation’s Corporate Equality Index (CEI), securing our place on the Equality 100 list for LGBTQ+ workplace inclusion. This honor comes on the heels of winning Out & Equal’s 2025 Outie award for Workplace Excellence and Belonging, and reaffirms our efforts for a workplace that embraces inclusion. Ally is a verb, not just a noun, at Experian. Our Experian Pride Employee Resource Group created an allyship training for all employees and a Parents Group to provide resources to parents, caregivers and family members so they can better support LGBTQ+ youth and family. New this year is our updated bereavement leave policy that acknowledges chosen family, which honors the experiences of many individuals in the community. As Experian Chief Sustainability Officer Abigail Lovell says, “The world works best when everyone gets to live as they truly are.” At Experian, we remain dedicated to making that a reality. Learn more about Experian ‘s commitment to inclusion and belonging in its 2025 Power of YOU Reports: English | Portuguese | Spanish