Experian has been named one of the top providers in retail banking analytics in Chartis Research’s first Retail Banking Analytics50 2025 report. We were also awarded Best Overall Strategy and recognized for our Retail Analytics Governance Framework, highlighting our continued leadership in helping financial institutions turn data into smarter decisions.
The Chartis report evaluates companies that support banks in using analytics to guide strategy, modeling, and go to market efforts. This recognition reflects our focus on combining trusted data with advanced analytics and AI to deliver clear, confident decisioning.
Driving Smarter Decisioning with Data and AI
“Experian continues to set a benchmark in retail banking analytics,” said Anish Shah, Research Director at Chartis Research. “Its cloud-native, AI-powered platform delivers fast, transparent and accurate risk decisioning – as reflected in its top 3 placing in Chartis’ Retail Banking Analytics50 2025 ranking.”
At the center of this recognition is the Experian Ascend Platform™, which brings together advanced analytics, trusted data, and decisioning capabilities in one unified environment. The platform enables organizations to move easily from data exploration to model deployment and monitoring, while maintaining strong governance and compliance throughout the process.
For more than 15 years, we have invested in AI and advanced analytics to help financial institutions transform complex data into meaningful insights. These capabilities support better decision making across the customer lifecycle, from onboarding and credit risk to fraud prevention and portfolio management.
Commitment to Governance, Compliance, and Trust
This recognition underscores our continued innovation in helping customers streamline decision making, strengthen fraud prevention, and maintain compliance with evolving data privacy regulations.
Also being recognized for our analytics governance framework reinforces our commitment to responsible data use and transparency. As regulatory expectations continue to evolve, strong governance has become essential for financial institutions looking to scale analytics with confidence.
To learn more about the Chartis Retail Banking Analytics50 2025 ranking and award winners, visit the Chartis Research website.
