Test release 117 stories

As part of Advertising Age’s American Consumer Project, Matt Carmichael (Director of Information Projects at Advertising Age) recently reported on “How the U.S. Watches Cable.” The coverage, and supporting map/infographic, offer some revealing analysis around cable television viewership with relation to demographic segmentation, with the map providing a snapshot of viewership by County.  Experian Marketing Services contributed data and analysis. “The more advertisers know about the particular qualities of an audience, the better choices they can make about which programs to support and the creative to target them with,” says Carmichael.  Very true, which makes this report a great resource for marketing and sales teams.  As always, great content from Ad Age’s American Consumer Project. See the full coverage here. Do any of these findings surprise you? How about for your County? Share your thoughts in the comments section below. Photo: Shutterstock  

I opened a few of my daily newspapers this morning (yes, the print kind!), and pondered some seemingly conflicting messages. In the Wall Street Journal, I saw the headline “Economic Reports Fan Fears.” In the New York Times, the top business story read “In a Shift, Debt Levels are Falling,” noting that American consumers are reducing their debt. There is merit and editorial integrity in each story – no doubt. As someone who works in the financial services business, I understand that there may be different barometers and reports to gauge our collective perspective on the current economy. But, to the everyday consumer, it might be puzzling. We thought this might provide a good opportunity to remind people that, regardless of the various barometers and reports, one premise remains true: commit yourself to financial literacy. The average debt held by American consumers older than age 19 is more than $78,000. For the first time in U.S. history total student loan debt exceeds total U.S. credit card debt. Yet, most high school students graduate without having learned to balance a checking account. Young people entering the work force or going to college know how to dissect a frog, but they have never been introduced to critical life skill concepts like the power of compound interest, the cost of credit, or the importance of credit reports and credit scores in their daily lives. A basic understanding of these essential concepts empower everyone to make better decisions about money, leading to greater financial success. According to some, that in turn leads to reduced stress and even better overall health and greater general happiness.  To improve your financial literacy, visit www.LiveCreditSmart.com. Photo:  Shutterstock

Last month, the Network Advertising Initiative (NAI)—a coalition of more than 80 leading online marketing companies—released its 2011 annual report reviewing efforts in online advertising self-regulation. In the annual report, which is required by the NAI’s self-regulatory Code of Conduct for Online Behavioral Advertising (OBA), the NAI reviewed the practices of member companies with regards to the collection, use and disclosure of data for OBA purposes. The report identified a high level of compliance among member companies and concluded that industry self-regulatory guidelines have increased transparency and consumer understanding of OBA.  Visits to the NAI website increased by 200%, with nearly 8.5 million unique visits.  Of those visitors, approximately 840,000 used the NAI’s opt-out tool and nearly 2.5 million visitors went to the educational portion of the site. Photo: Shutterstock