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Five ways to reshape your marketing strategy from identity to outcomes
Featured stories from Experian MarketingDiscover five marketing strategies from Cannes Lions 2025 from industry leaders such as Ampersand, Comcast, Fox, and more.
How to use consumer data for Black Friday and Cyber Monday 2025
Featured stories from Experian MarketingUse data to win Black Friday and Cyber Monday 2025. With Experian data and identity, you can segment smarter, price better, and personalize promos to boost holiday sales.
Explore how contextual targeting can increase engagement, drive sales, and protect privacy.
Discover how Yieldmo uses Experian's solutions for supply-side platforms (SSPs) to activate high-performing audiences at scale.
Less hype, more action: Three trends from Cannes Lions 2025
Featured stories from Experian MarketingAfter another week at Cannes Lions 2025, one thing is abundantly clear: our industry is done talking about possibilities — it’s ready to act.
The unexpected upside of a cookieless future that never came
Featured stories from Experian MarketingWhile Google’s U-turn on cookie deprecation is frustrating, it sparked innovations in privacy-first targeting and identity that will benefit marketers long-term.
Curation can no longer be considered a trend. Here's why curation is now a critical component of digital advertising strategies.
Discover how Fusion92 utilizes Experian’s data to improve targeting, activate campaigns across channels, and drive measurable success.
Tuned in and turned on: How identity is powering the audio boom
Featured stories from Experian MarketingLearn how leading digital audio advertising platforms are solving identity challenges to increase personalization, reach, and ROAS.