Latest Posts

How to use consumer data for Black Friday and Cyber Monday 2025

Use data to win Black Friday and Cyber Monday 2025. With Experian data and identity, you can segment smarter, price better, and personalize promos to boost holiday sales.

Published: July 15, 2025 by Experian Marketing Services
Inside Experian’s solutions for SSPs with Yieldmo

Discover how Yieldmo uses Experian's solutions for supply-side platforms (SSPs) to activate high-performing audiences at scale.

Published: June 25, 2025 by Experian Marketing Services
Less hype, more action: Three trends from Cannes Lions 2025

After another week at Cannes Lions 2025, one thing is abundantly clear: our industry is done talking about possibilities — it’s ready to act.

Published: June 25, 2025 by Dave Rosner, VP, Marketing, Audigent
The unexpected upside of a cookieless future that never came

While Google’s U-turn on cookie deprecation is frustrating, it sparked innovations in privacy-first targeting and identity that will benefit marketers long-term.

Curation is shaping a paradigm shift across the industry

Curation can no longer be considered a trend. Here's why curation is now a critical component of digital advertising strategies.

Fueling Fusion92’s marketing technology with Experian data

Discover how Fusion92 utilizes Experian’s data to improve targeting, activate campaigns across channels, and drive measurable success.

Published: June 9, 2025 by Experian Marketing Services
Tuned in and turned on: How identity is powering the audio boom

Learn how leading digital audio advertising platforms are solving identity challenges to increase personalization, reach, and ROAS.

Published: June 4, 2025 by Chris Meredith, Head of Sell-Side

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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