Experian Audiences are now available in the Adobe Advertising DSP

Launch campaigns faster with 3,500+ ready-to-activate Experian Audiences

Build custom audiences aligned to specific campaign goals, client briefs, or vertical strategies

Expand addressable reach through Experian’s Digital Graph

Use Experian audience data in the Adobe Advertising DSP, where planning, buying, optimization, and measurement work in one place

Support more efficient media activation across CTV, display, audio, commerce, and other channels

1. Match financial offers to the right consumer moments

Financial brands, retailers, and auto advertisers can use Experian financial audiences to support campaigns for credit cards, banking, lending, refinancing, insurance, and other financial products.

Example: A retailer launching a store credit card could combine loyalty, discretionary spend, and relevant financial audience options to reach consumers more likely to engage with the offer.

2. Build more relevant retail and consumer packaged goods (CPG) campaigns

Retailers and CPG brands can use purchase-based, predictive, seasonal, and shopper behavior audiences to reach consumers based on what they buy, how they shop, and when they are likely to purchase.

Example: A brand launching a new fitness beverage could combine health and fitness purchase behavior, gym visitation, and active lifestyle interests to reach consumers more likely to be receptive.

3. Reach high-intent auto shoppers

Auto marketers can use Experian Audiences to reach consumers based on known and predictive auto shopping behaviors, including in-market shoppers, current vehicle owners, electric vehicle (EV) intenders, aftermarket shoppers, and consumers interested in specific body styles, fuel types, or vehicle price ranges.

Example: An auto brand promoting a new SUV could reach likely SUV shoppers and refine that audience with household, lifestyle, or dealership visitation signals.

4. Build custom healthcare audiences for pharma campaigns

Healthcare and pharmaceutical marketers often require highly targeted audiences for specialized campaigns. Pharma brands can work with Experian to build custom audiences using approved partner data sources.

Example: A pharma brand launching a healthcare professional (HCP)-focused campaign could use approved partner data signals, such as provider specialty, treatment activity, or other campaign-specific criteria, to build a custom audience relevant to healthcare professionals. Experian can then help make that audience available for activation in the Adobe Advertising DSP, giving pharma marketers a simpler way to move from audience strategy to media execution.

5. Improve message and channel fit with Mosaic^®, TrueTouch^SM, and TV audiences

Experian’s specialty audiences, including Mosaic, TrueTouch, television, lifestyle, and mobile location audiences, can help advertisers go beyond basic targeting. Marketers can refine audiences based on lifestyle, channel preference, viewing behavior, ad receptivity, purchase style, and location-based signals to support more relevant campaigns across Adobe Advertising.

Example: A streaming service can use TV and lifestyle audiences to reach ad-supported streaming viewers, TV enthusiasts, or co-viewing households, then layer TrueTouch signals to align creative messaging with consumer preferences.