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Separating fact from fiction: Four CTV advertising misconceptions

Get clarity on CTV advertising ahead of the 2025 Upfronts. Experts debunk myths and share how to drive smarter, more measurable CTV campaigns.

Four back-to-school audiences you’re probably overlooking

Discover four overlooked back-to-school audience segments and how to reach them ahead of the 2025 shopping season.

The new TV ad playbook: How to capture future buyers on FAST

Discover how brands can grow with Experian and Samsung Ads by reaching future-ready buyers—combining smart data with the reach of free, ad-supported streaming.

April 30, 2025 by Experian Marketing Services
How to spring clean your marketing strategy in 2025

Learn how to spring clean your marketing in 2025, refresh strategies, refine segmentation, and activate across channels with Experian.

April 29, 2025 by Experian Marketing Services
Why retail media networks need to get offsite ASAP

Retail media networks (RMNs) are on the brink of a major shift. On-site monetization won't be the growth driver it once was. To remain competitive, RMNs must move beyond traditional, on-site placements and embrace a broader, more integrated approach to media activation.

Demographic segmentation examples: Five client use cases and how to apply them

Demographic segmentation helps you identify your customers and the best marketing strategies for them. See five real-world examples from Experian customers.

April 17, 2025 by Erik Lund, Lead Consultant
A deep dive with Experian partner, Attain

In our Ask the Expert Series, we interview leaders from our partner organizations who are helping lead their brands to new heights in AdTech. Today’s interview is with Brian Mandelbaum, CEO and Co-Founder at Attain.

April 16, 2025 by Experian Marketing Services
How Cuebiq used Experian’s activity feed to improve campaign measurement

Discover how Experian’s Activity Feed improved campaign measurement for Cuebiq and resolved data from cookieless environments.

June 26, 2024 by Lucy.Simmonds@experian.com
Inside the Experian and Mediaocean partnership

Experian and Flashtalking by Mediaocean's new partnership makes Experian's 2,400+ syndicated audiences available within the Flashtalking platform.

March 28, 2024 by Experian Marketing Services