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Demographic segmentation examples: Five client use cases and how to apply them

Demographic segmentation helps you identify your customers and the best marketing strategies for them. See five real-world examples from Experian customers.

April 17, 2025 by Erik Lund, Lead Consultant
A deep dive with Experian partner, Attain

In our Ask the Expert Series, we interview leaders from our partner organizations who are helping lead their brands to new heights in AdTech. Today’s interview is with Brian Mandelbaum, CEO and Co-Founder at Attain.

April 16, 2025 by Experian Marketing Services
How Cuebiq used Experian’s activity feed to improve campaign measurement

Discover how Experian’s Activity Feed improved campaign measurement for Cuebiq and resolved data from cookieless environments.

June 26, 2024 by Lucy.Simmonds@experian.com
Inside the Experian and Mediaocean partnership

Experian and Flashtalking by Mediaocean's new partnership makes Experian's 2,400+ syndicated audiences available within the Flashtalking platform.

March 28, 2024 by Experian Marketing Services
Four key takeaways for marketers from Shoptalk 2024

Explore Experian's four takeaways from Shoptalk 2024, the premier event for retail and e-commerce professionals.

March 28, 2024 by Hayley.Schneider@experian.com
Five audience categories for your spring advertising campaigns

Explore five strategic audience categories to elevate your spring advertising campaigns with relevant Experian syndicated audiences.

March 14, 2024 by Hayley.Schneider@experian.com
Advertising trends with retail media networks in 2023

Retail media network (RMN) advertising strategies based on benchmarks and trends seen with Walmart, Amazon, and more RMNs.

February 13, 2024 by Experian Marketing Services
How to use political advertising audiences for campaign targeting

Learn how Experian's 240 political audiences can help your political campaign marketing succeed in connecting with voters.

January 30, 2024 by Hayley.Schneider@experian.com
The latest advances in retail media technology marketers should know

Retail media platforms are on the rise. Retail marketers are making advances by focusing on personalized shopping experiences for customers.

January 23, 2024 by Experian Marketing Services