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The new TV ad playbook: How to capture future buyers on FAST

Discover how brands can grow with Experian and Samsung Ads by reaching future-ready buyers—combining smart data with the reach of free, ad-supported streaming.

Published: April 30, 2025 by Experian Marketing Services
How to spring clean your marketing strategy in 2025

Learn how to spring clean your marketing in 2025, refresh strategies, refine segmentation, and activate across channels with Experian.

Published: April 29, 2025 by Experian Marketing Services
Why retail media networks need to get offsite ASAP

Retail media networks (RMNs) are on the brink of a major shift. On-site monetization won't be the growth driver it once was. To remain competitive, RMNs must move beyond traditional, on-site placements and embrace a broader, more integrated approach to media activation.

Five real-life demographic segmentation examples

Demographic segmentation helps you identify your customers and the best marketing strategies for them. See five real-world examples from Experian customers here.

Published: April 17, 2025 by Erik Lund, Lead Consultant
A deep dive with Experian partner, Attain

In our Ask the Expert Series, we interview leaders from our partner organizations who are helping lead their brands to new heights in AdTech. Today’s interview is with Brian Mandelbaum, CEO and Co-Founder at Attain.

Published: April 16, 2025 by Experian Marketing Services
How Cuebiq used Experian’s activity feed to improve campaign measurement

Discover how Experian’s Activity Feed improved campaign measurement for Cuebiq and resolved data from cookieless environments.

Published: June 26, 2024 by Lucy.Simmonds@experian.com
Inside the Experian and Mediaocean partnership

Experian and Flashtalking by Mediaocean's new partnership makes Experian's 2,400+ syndicated audiences available within the Flashtalking platform.

Published: March 28, 2024 by Experian Marketing Services
Four key takeaways for marketers from Shoptalk 2024

Explore Experian's four takeaways from Shoptalk 2024, the premier event for retail and e-commerce professionals.

Published: March 28, 2024 by Hayley.Schneider@experian.com
Five audience categories for your spring advertising campaigns

Explore five strategic audience categories to elevate your spring advertising campaigns with relevant Experian syndicated audiences.

Published: March 14, 2024 by Hayley.Schneider@experian.com

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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