All posts by Royce Chang
With only one in three mortgage shoppers who submit a hard credit inquiry ultimately closing, lenders have an opportunity to rethink how they identify and engage prospective borrowers. This post explores why credit scores alone may not provide a complete picture of borrower readiness and how broader financial insights can help lenders identify consumers who may be more prepared to move forward, prioritize engagement, and improve mortgage conversion.
Discover why only 1 in 3 mortgage shoppers close and how lenders can improve conversion using borrower readiness signals, alternative data and AI-driven insights.