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The denial spiral: Breaking the cycle with predictive intelligence

Published: August 13, 2025 by Experian Health

For patient access leaders at large healthcare organizations, the pressure is mounting and has been building for some time.

Healthcare claim denials are climbing. Staffing is stretched, and the tools healthcare organizations have relied on for years are no longer enough. But what if providers could stop denials before they start?

Welcome to the new era of denial prevention in healthcare, powered by predictive intelligence. Experian Health’s innovative artificial intelligence (AI) solutions, Patient Access Curator and AI Advantage™, were designed to help organizations prevent denials before they occur.

Join us for an exclusive session exploring how Experian Health is reshaping the way health systems manage Coordination of Benefits (COB). Discover how AI is transforming revenue cycle management by eliminating manual errors, reducing denials, and unlocking millions in recoverable revenue.

The denial spiral explained: A systemic challenge in revenue cycle management

Claim denials aren’t just a back-end billing issue. They’re a symptom of upstream breakdowns—often rooted in inaccurate or incomplete patient data at registration. According to Experian Health’s 2024 State of Claims Survey, 46% of denials are caused by missing or incorrect information. And the cost of reworking a denied claim? $25 for providers and $181 for hospitals.

The result? A denial spiral that drains resources, delays reimbursements, and frustrates patients and staff alike.

Why Epic users are especially vulnerable

While Epic is a powerful EHR platform, many Epic-based organizations still rely on staff to make complex decisions at registration.

Questions like:

  • Is this coverage primary?
  • Should discovery be run?
  • Is this data accurate?

…are often left to frontline staff. This guesswork leads to inconsistent outcomes—and denials.

What’s needed is a layer of predictive intelligence that works within Epic to automate and correct data before it becomes a problem.

How Patient Access Curator fixes registration errors

Patient Access Curator is that layer.

Patient Access Curator is an all-in-one solution that automatically finds and corrects patient data across eligibility, Coordination of Benefits (COB) primacy, Medicare Beneficiary Identifiers (MBI), demographics and insurance discovery—within seconds. It integrates directly into Epic workflows, eliminating the need for staff to toggle between systems or make judgment calls on the fly.

Instead of relying on registrars to catch every error, Patient Access Curator uses machine learning and predictive analytics to:
– Identify and correct bad data in real time
– Return comprehensive coverage directly into Epic
– Reduce denials, write-offs, and vendor fees
– Improve staff morale by removing administrative burden

As one early-adopting Patient Access Curator client puts it: “If your current workflow still depends on frontline decisions, you’re not just risking denials—you’re building them in.”

Predictive intelligence in healthcare: AI Advantage at work

While Patient Access Curator fixes the front end, AI Advantage tackles the middle of the revenue cycle, where claims are scrubbed, edited, and submitted.

At Schneck Medical Center, AI Advantage helped reduce denials by 4.6% per month and cut denial resolution time by 4x. The tool flags high-risk claims before submission and routes them to the right biller for correction. It also triages denials based on the likelihood of reimbursement, so staff can focus on the claims that matter most.

Together, Patient Access Curator and AI Advantage form a closed-loop system:
– Patient Access Curator ensures clean data at registration
– AI Advantage predicts and prevents denials mid-cycle
– Both tools integrate seamlessly with Epic and ClaimSource®

Why predictive denial prevention matters for patient access leaders

By implementing denial management technology and predictive intelligence, healthcare teams aren’t just managing workflows; they’re managing risk. Every inaccurate field, every missed coverage, every manual decision is a potential denial.

Patient Access Curator and AI Advantage remove that risk by replacing guesswork with certainty.

And the benefits go beyond revenue:
– Fewer denials mean fewer patient callbacks and less frustration
– Cleaner data means faster reimbursements and fewer write-offs
– Automation means staff can focus on patients, not paperwork

As Jason Considine, President at Experian Health, recently shared: “Our mission is to simplify healthcare. That starts by getting it right the first time, before a claim is ever submitted. With the power of AI and predictive intelligence, we’re no longer waiting for denials to happen;we’re helping providers proactively prevent them. Tools like Patient Access Curator and AI Advantage allow healthcare organizations to identify issues at the point of registration and throughout the revenue cycle, so teams can focus on care, not corrections. It’s about working smarter, reducing risk and protecting revenue.

Denial prevention checklist: Preparing patient access teams for predictive denial prevention

Denial prevention is here, but what if billing teams aren’t quite ready? To move toward a predictive denial prevention strategy, healthcare organizations can invest in the following five areas:

  1. Audit front-end workflows
    Map out every step from patient registration to claim submission. Identify where manual decisions are being made—especially around eligibility, COB, and insurance discovery. Ask: “Where are we relying on staff judgment instead of system intelligence?”
  2. Train staff on data quality awareness
    Reinforce the impact of inaccurate or incomplete data on downstream denials. Use real examples to show how a single missed field can lead to rework, write-offs, or patient frustration. Introduce the concept of “first-touch accuracy” as a team-wide goal.
  3. Evaluate Epic integration readiness
    Assess whether current Epic environments are configured to support automation tools like Patient Access Curator. Work with IT to assess whether the current setup allows for real-time data correction and coverage updates. Confirm that teams understand how new tools will integrate into their existing workflows, not replace them.
  4. Establish a denial prevention task force
    Bring together leaders from patient access, billing, IT and revenue cycle to align on goals. Assign ownership for key metrics like clean claim rate, denial rate, and registration accuracy. Use this group to pilot new tools like Patient Access Curator and AI Advantage and gather feedback from frontline users.
  5. Communicate the “Why” behind the change
    Frame automation as a way to reduce burnout, not replace jobs. Highlight how tools like Patient Access Curator eliminate guesswork and free up staff to focus on patient care. Share success stories from peers (like Schneck Medical Center) to build confidence and momentum.

The bottom line: Strategic denial prevention is the future

Denial management is reactive. Denial prevention is strategic. For healthcare organizations using Epic, Patient Access Curator and AI Advantage offer a smarter, faster and more scalable way to increase reimbursements and improve the patient experience.

Learn more about how Experian Health can help protect revenue, reduce staff burdens and reduce claim denialsstarting at the first touchpoint.

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Manual prior authorization workflows represent one of the most tedious and expensive aspects of the healthcare revenue cycle. However, despite access to automated prior authorization software, only 31% of providers use electronic prior authorizations, according to the Council for Affordable Quality Healthcare (CAQH). The CAQH predicts that providers who switch to automated prior authorization software could not only gain back valuable staff time, but also see significant cost savings. What is prior authorization and why is it important? In healthcare, prior authorizations are when providers and payers decide in advance if a patient's insurance plan will pay for a specific treatment. Prior authorizations are crucial to reimbursements and keeping revenue cycles on track. Providers that offer services without prior authorization are unlikely to receive reimbursement from the patient's insurer. This can result in unpaid medical bills, leaving billing teams chasing patient collections or writing off bad debt. During the prior authorization process, providers submit a rationale for a proposed treatment to the payer. The request is approved or denied based on certain criteria, including payer policies and medical necessity. The payer may reject a prior authorization request if the treatment or service isn't covered under the patient's insurance plan, if it's not considered medically necessary or if a more affordable alternative is available. Simple paperwork errors, like missed deadlines or incomplete documentation when submitting a prior authorization, may also result in a denial. Challenges of manual prior authorization processes Despite the importance of prior authorizations in the revenue cycle, tedious manual prior authorization processes present challenges for many healthcare providers. Some of the key obstacles providers face using manual prior authorization include: Heavy administrative burden Healthcare providers spend a significant amount of time starting, completing and revising prior authorization paperwork. An AMA survey found that 86% of physicians say prior authorization has increased healthcare resource usage. At the same time, additional AMA data reports that providers spend around 13 hours working on 39 prior authorizations each week, and nearly one-third of providers report that these prior authorization requests usually end up being denied. Changing payer policies Keeping up with multiple payers and ever-evolving payer policies adds strain on staff and ultimately results in prior authorization denials. Changes are often unannounced, making it hard for providers to stay on top of updates. As a result, prior authorization submissions aren’t always accurate and may be based on outdated rules. This can lead to instant rejection and wasted time correcting and resubmitting requests. Inefficient workflows Prior authorization requirements can be complicated, especially when providers are juggling different payers, standards and service lines. Coping with these complexities often puts strain on manual systems, especially when multiple staff and notetaking methods are involved. Staff members may each get different pieces of information from payer websites (or over the phone) and not have the ability to benefit from their shared knowledge efficiently. Navigating communication hurdles and rapid payer information changes can result in workflow inefficiencies that snowball quickly. How prior authorization software can improve efficiency Replacing manual prior authorizations processes with automated prior authorization software can help providers improve efficiency. Here are some key ways providers benefit from automated prior authorization solutions, like Experian Health's Authorizations. Reduces manual interventions: This solution limits guesswork, human errors, and misinterpretations by automating data originating from the EMRs. Automation saves staff time and energy and prevents frustration. Stays current with latest payer policies: The prior authorization system stays up-to-date with the latest regulations and payer requirements. Automatic updates provide staff with the most current information, eliminating the need for staff to visit multiple payer websites or cross-check data by hand. Provides real-time updates: Providers can promptly clear authorizations for service by proactively identifying authorization status as pending, denied or authorized. This allows physicians to make timely treatment plans and for patients to avoid disruptions in care. Reduces risk of denials: Through automation, electronic prior authorization software ensures the accuracy and completeness of submissions by automatically checking with payers and vendors to validate that the authorization is on file. Payers and providers also get a shared view of account information, reducing the need for prolonged discussions about the status of authorization and rework requests. Key features to look for in prior authorization software When implementing prior authorization software, look for a solution that offers a wide range of features to automate and streamline the prior authorization process. Experian Health's prior authorization solution, Authorizations, for instance, offers healthcare providers the following key features: Real-time knowledgebase: Access to up-to-date prior authorization requirements and criteria in the National Payer Rulesets Submissions support: Removes guesswork and directs users to the correct payer portal based on procedure Automated inquiries: Automates the prior authorization payer inquiry process Enhanced workflow: Dynamic work queues display status and guides users through next steps Postback: Allows users to easily send authorization status, number and validity dates to health information systems (HIS) and practice management systems (PMS) Image storage: Receives and securely stores payer responses in an integrated document imaging system Reconciliation: Provides insights into authorization variations and helps resolve them, so staff can take proactive steps to prevent denials and appeals Integration with electronic health records and billing systems: Why it matters Providers often choose a prior authorizations platform that seamlessly integrates with existing Electronic Health Records (EHR) and billing systems for maximum efficiency. 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Learn more about how Experian Health's electronic prior authorization software, Authorizations, uses automation to achieve greater consistency and efficiency for healthcare organizations. Learn more Contact us

Published: July 30, 2025 by Experian Health

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