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Personalized marketing: Beyond the first name...

Use these 4 personalized marketing strategies to create a one to one, unique customer experience and drive real business...

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Data visualization: Show, don’t tell!...

As more data becomes available, it can be harder to distill the important info. Improve your storytelling with better data visualization!...

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A data-driven driven approach to win back lost custome...

Marketers need to examine their current re-engagement strategy to win back lost...

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PCH shifts to a customer-centric marketing model...

Watch the video to hear how Publishers Clearing House built a customer-centric marketing model to transform their...

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Time to change the channel to Addressable TV...

For marketers, it’s never been more important to leverage the addressability of emerging channels. And addressable advertising, especially addressable TV, is just the way...

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Customer loyalty is built around exceptional experienc...

Customer loyalty is won by giving your customer an exceptional, unique experience with every single interaction....

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Three cross-channel marketing plays: Identify, know, e...

Cross-channel marketing in real time means that customer data, across channel and device, should affect the message and contact...

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Bon-Ton makes mobile marketing magic for the holidays...

Bon-Ton works with Experian Marketing Services to capitalize on new mobile marketing...

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Email as a springboard for data-driven marketing...

“Email+” is a call to move beyond the basics of email marketing to begin incorporate other data-driven marketing and cha...

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