Do you have the data needed to achieve your marketing goals?

Posted on Jan 22 2014 by

The current state of data quality is low and marketers need to improve information to achieve data-driven objectives.

3 keys to optimize your programmatic ad buys

Posted on Jan 21 2014 by

Many marketers believe that programmatic media-buying platforms will optimize their ad campaigns but, in reality, nothing could be further from the truth.

Convergence with the customer in mind [Video]

Posted on Jan 20 2014 by

Watch this encore video chat of the “Convergence with the customer in mind” panel discussion from the National Retail Federation Big Show earlier this month.

Untangling the social web: Targeting social media personas

Posted on Jan 20 2014 by

Social media usage differs among consumers. To look deeper into this idea, Experian Marketing Services examines the social behavior of six unique audience segments.

Breaking the barriers in your organization

Posted on Jan 14 2014 by

Siloes are everywhere, but marketers need to break them down to succeed in 2014.

Holiday hot sheet – Biggest winners of the 2013 holiday season

Posted on Jan 10 2014 by

The 2013 holiday season has officially ended and we’ve compiled a recap to help you understand what worked, what didn’t and how you can improve your holiday campaigns for 2014.

How are companies sharpening their email marketing tactics?

Posted on Jan 10 2014 by

To better communicate with subscribers, marketers need better data on their customers to personalize email communications.

Email marketing strategies for the customer-centric marketer [Video]

Posted on Jan 08 2014 by

Watch our video chat with Liz Gould as she shares insights from the Experian Marketing Services’ 2013 Email Market Study.

Canadian Anti-Spam Law update

Posted on Jan 08 2014 by

Industry Canada releases its final regulations under Canada’s Anti-Spam Law, simultaneously announcing that CASL will come into force on July 1, 2014. Final regulations and guidance confirm all but one of the expected business-friendly exemptions, provide much needed clarity on outstanding topics and delay implementation of more controversial aspects of the law.

Experian Marketing Services featured in research firm’s Customer Life Cycle marketing report

Posted on Dec 23 2013 by

Experian Marketing Services’ cross-channel marketing platform cited in a new report from Forrester Research for “a clear vision and strong commitment toward data-driven, customer first marketing…”