How to make data the foundation of your customer-centric efforts

Posted on Feb 05 2014 by

To truly be customer-centric, marketers need to make data the foundation to better understanding consumers.

The ever-evolving job description of the CMO

Posted on Feb 04 2014 by

In a newly published predictions piece: “#7for14: Seven ways digital marketing will change in 2014” several of Experian Marketing Services’ leaders weigh in on the changing role of today’s marketing heads.

The Relevancy Group recognizes top email service providers

Posted on Jan 28 2014 by

Experian Marketing Services is named a “Ring Leader” among enterprise email marketing services providers in the report and cited as a top ESP vendor in creative and strategic services, security features, dependability, account servicing, integration and deliverability.

Device recognition technology advances marketing suite

Posted on Jan 27 2014 by

AdTruth extends Experian Marketing Services’ digital and mobile ad targeting and measurement services to any Web-enabled device, further strengthening our linkage and cross-channel marketing capabilities.

Canada Anti-Spam Law questions answered

Posted on Jan 23 2014 by

Compliance expert, Alex Krylov, answers the most frequently asked questions about the new Canada Anti-Spam Law, which will come into full force this summer.

Do you have the data needed to achieve your marketing goals?

Posted on Jan 22 2014 by

The current state of data quality is low and marketers need to improve information to achieve data-driven objectives.

3 keys to optimize your programmatic ad buys

Posted on Jan 21 2014 by

Many marketers believe that programmatic media-buying platforms will optimize their ad campaigns but, in reality, nothing could be further from the truth.

Convergence with the customer in mind [Video]

Posted on Jan 20 2014 by

Watch this encore video chat of the “Convergence with the customer in mind” panel discussion from the National Retail Federation Big Show earlier this month.

Untangling the social web: Targeting social media personas

Posted on Jan 20 2014 by

Social media usage differs among consumers. To look deeper into this idea, Experian Marketing Services examines the social behavior of six unique audience segments.

Breaking the barriers in your organization

Posted on Jan 14 2014 by

Siloes are everywhere, but marketers need to break them down to succeed in 2014.