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Uncover hidden opportunities within your email list ba...

Reactivate your email list subscribers and employ email best...

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Why Mad-tech Helps Meet Consumer Demands and Drives Va...

Learn how the emergence of mad-tech enables companies to meet consumer demands from Bridget Bidlack, Experian Marketing...

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Email marketers: Stop Majoring in the Minors...

Email marketers should focus on the right aspects of email programs and develop a life cycle program focusing on customer...

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Accurate email address means actionable insights...

Data accuracy, especially customer's email addresses, is the hub of email marketing strategies. Learn how to collect and maintain accurate...

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5 musings on mobile space...

A look at the mobile space and the year ahead from Justin Orgel, director of Strategic Services at Experian Marketing...

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Why should marketers fight email fraud?...

Email fraud costs companies around the world billions, and can destroy brand reputation. Learn how to work with security to protect the email...

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Predictive analytics: A return to fundamentals...

Focusing on predictive analytics requires returning to fundamentals to ensure that data is clean, technology is set, and marketing goals are...

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A crawl, walk, run approach to real-time decisioning...

Real-time decisioning relies on the right real-time data, and must be based on customer needs...

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A new data management role: The Chief Data Officer...

Improve data insights and technical practices with a new data management role: The Chief Data...

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