Customer choice drives responses, and other email performance benchmarks

Posted on Aug 26 2015 by

Gain a sneak peek into the email performance benchmarks outlined in our latest quarterly benchmark report. Also see how customer choice affects response rates.

How to enable real decisions about your marketing strategy

Posted on Aug 24 2015 by

Use consumer insights into the way target customers think, feel and behave to enable real marketing decisions about messaging and campaign execution.

What role does the Chief Data Officer play?

Posted on Aug 14 2015 by

The chief data officer is changing the way organizations manage and utilize data. Here are insights on why organizations see a CDO as the leader of their data strategy.

College-age consumers: Three spending habits of today’s young adults

Posted on Aug 13 2015 by

College-age consumers have changed their spending habits over the past five years. Here are three spending habits to help you engage these emerging consumers.

Top 3 themes from #EMSSUMMIT

Posted on Aug 12 2015 by

Perseverance, authenticity and listening to customers revealed themselves as core themes of the 2015 Client Summit main stage.

Overcome these 3 common data barriers for mobile marketing success

Posted on Aug 11 2015 by

In his latest byline for iMedia, Spencer Kollas explains how to overcome 3 common data barriers for mobile marketing success.

Experian recognizes brands that create exceptional customer experiences during inaugural #SuiteLife Awards

Posted on Aug 06 2015 by

Some of the world’s most progressive brands were honored at this year’s #SuiteLife Awards ceremony.

#EMSSUMMIT Day 1 Recap

Posted on Jul 31 2015 by

A recap of day 1 at Experian Marketing Services’ 2015 Client Summit

Experian Marketing Services cited as Strong Performer in Real Time Interactions Management by leading independent research firm

Posted on Jul 30 2015 by

Experian Marketing Services has been named a Strong Performer in Real Time Interactions Management by leading independent research firm

Four tips for marketers courting LGBT consumers [VIDEO]

Posted on Jul 27 2015 by

Watch this short video for key insights about LGBT consumers and tips to enable more engaging campaigns that will resonate with this sought-after group.