Why disparate data is like a house with no plumbing — and other lessons from Advertising Week

Posted on Oct 24 2014 by

[Video] Rick Erwin discusses the challenge of identity linkage and how the Experian Marketing Suite is set up to solve it.

Crossing the great divide to a single customer view

Posted on Oct 23 2014 by

Customer loyalty, revenue and ROI are just some costs of unlinked customer identities.

The importance of data to display advertising

Posted on Oct 21 2014 by

In a digital age where the consumer is more demanding, time pressured and swaps between channels, data is key to building a meaningful relationship.

#HolidayHotSheet – Peak holiday shopping days and hot product trends

Posted on Oct 17 2014 by

See the peak holiday shopping days and when to email, plus an early look at the holiday’s hot products.

Are you determining the ROI of your data quality solutions?

Posted on Oct 16 2014 by

While an increasing number of data quality solutions are being implemented, not all are calculating the return on investment.

Trends marketers need to know right this minute

Posted on Oct 15 2014 by

Trends marketers need to know and consider when building marketing plans.

Holiday marketing secrets from your marketing peers

Posted on Oct 14 2014 by

Discover the most used and integrated channels for holiday marketing campaigns worldwide.

Multiple marketing channels, one customer

Posted on Oct 13 2014 by

To effectively interact with and engage today’s consumers, retailers need a seamless, integrated cross-channel marketing strategy across all customer touch points.

#HolidayHotSheet – Preparing for the upcoming winter season

Posted on Oct 10 2014 by

Real-time holiday marketing insights and trends: how consumers are shopping, what they are searching for and how holiday campaigns can be optimized to maximize rewards for both consumers and brands.

Where’s Dana? Fix your data and make your marketing more personal

Posted on Oct 10 2014 by

Marketers see major opportunity for a whole new level of consumer engagement and more marketing-influenced revenue sources via personalization.