Why senior marketing leaders need to make a single customer view their top priority, right now

Posted on May 29 2015 by

The single customer view priority: a customer-centric strategy is predicated on having accurate, enriched data linked together in a central location that can be executed on to meet your goals.

Email and social: Better together, but not one-size-fits-all

Posted on May 27 2015 by

In this month’s Ask the Expert column, we dive into the many opportunities to connect your email and social strategies, and why testing is imperative to develop a brand’s uniquely best mix.

Boost performance through competitive benchmarking

Posted on May 27 2015 by

Competitive benchmarking provides insight into what a competitor is doing, what works and what doesn’t.

How not to get fired before next year’s upfronts

Posted on May 21 2015 by

In Jay Stocki’s latest AdExchanger column, he recommends that media buyers pursue a “surround-sound” approach to next year’s upfronts strategy.

Consumers shift their focus from mom to Father’s Day gift ideas

Posted on May 19 2015 by

Father’s Day gift-related searches appear now that Mother’s Day has come and gone. Here’s a look at what their searching for.

An extra week to show your Father’s Day promotions some “love”

Posted on May 14 2015 by

While consumers start to scour the internet for Father’s Day promotions as early as Mother’s Day, the majority will still be last-minute shoppers.

Attribution a priority on the road to customer-centricity

Posted on May 07 2015 by

Marketers at all levels need to make attribution a priority. This month’s Ask the Expert column explores how to start on a sophisticated attribution journey.

Trending Now – Gmail’s grid view: In like a lion, out like a lamb

Posted on Apr 30 2015 by

Gmail’s grid view option is removed after being introduced just over one year ago.

E-commerce traffic: evaluating your success channels

Posted on Apr 29 2015 by

Email and social media sites are already major drivers of website traffic to retail sites, and they’re getting even bigger.

Data management: 10 questions to ask yourself

Posted on Apr 28 2015 by

The first step in improving your data management strategy is assessing your current programs. Ask yourself these ten data management questions to get started.