Help Experian Marketing Services take home the gold in cross-channel marketing: Vote now!

Posted on Jul 30 2014 by

Our Cross-Channel Marketing Platform is a contender for the People’s Choice Stevie Awards for Favorite New Products, a feature of the American Business Awards in which the general public can vote for their favorite new products and services.

Last-click attribution is not a hard habit to break

Posted on Jul 22 2014 by

Last-click is the easiest form of attribution, it can be quickly explained to senior executives and it does not require cooperation from other parts of the marketing organization. But please just say no.

Build a data foundation for personalization

Posted on Jul 21 2014 by

As personalization becomes more popular, it is important for marketers to ensure that they have a foundation of accurate and accessible data to support new initiatives.

Top tips for a successful #EMSSUMMIT experience [Video]

Posted on Jul 18 2014 by

Our clients and employees offer their top tips for making the most of Client Summit 2014.

Mobile marketing: The extraordinary promise of the 5 inch screen

Posted on Jul 17 2014 by

Learn how to take advantage of the mobile devices that are dominating your customers’ lives.

Maximize email ROI using this six-step checklist

Posted on Jul 10 2014 by

Make sure you’re getting the most out of your email marketing investment by following these six steps.

Millennials and technology: The natural order of things

Posted on Jul 07 2014 by

For members of the Millennial generation, constant change in technology is not only embraced, but expected.

The dark side of email deliverability

Posted on Jul 02 2014 by

Email is a critical marketing communication channel, but organizations need to be vigilant about their sender reputation to ensure messages are delivered to consumers.

5 tips for back-to-school marketers

Posted on Jul 01 2014 by

Now is the perfect time to begin planning back-to-school marketing campaigns. Follow these five simple tips and be on your way to back-to-school success.

4 predictions for how viewability standards will change digital media buying

Posted on Jun 30 2014 by

Online impressions have been bought and measured, but in reality, an impression only meant that an ad was served, not viewed. Enter the viewable impression.