The dark side of email deliverability

Posted on Jul 02 2014 by

Email is a critical marketing communication channel, but organizations need to be vigilant about their sender reputation to ensure messages are delivered to consumers.

5 tips for back-to-school marketers

Posted on Jul 01 2014 by

Now is the perfect time to begin planning back-to-school marketing campaigns. Follow these five simple tips and be on your way to back-to-school success.

4 predictions for how viewability standards will change digital media buying

Posted on Jun 30 2014 by

Online impressions have been bought and measured, but in reality, an impression only meant that an ad was served, not viewed. Enter the viewable impression.

Sometimes less is more in the world of data

Posted on Jun 26 2014 by

In today’s data-driven marketing environment, it is important to keep in mind that sometimes less really is more. Be sure you leverage the right data sets to ensure actionable results.

Marketers plagued by big data, technology and organizational structure

Posted on Jun 25 2014 by

How can marketers overcome obstacles on their path to marketing Nirvana?

High-definition customer profiles: A ‘clapperboard’ for marketers

Posted on Jun 24 2014 by

Like the picture and sound of a movie, 1st and 3rd party data need to be synchronized for marketers to effectively understand their own customers’ motivations, beliefs and desires.

Are you focused on performance or intelligence?

Posted on Jun 23 2014 by

Motivations for maintaining accurate and usable data vary based on business size. Learn how small businesses and enterprise organizations differ and the ways for businesses navigate data quality obstacles.

Experian Marketing Services takes home three Stevie Awards at the American Business Awards

Posted on Jun 20 2014 by

Experian Marketing Services’ Client Summit and The Digital Marketer: Benchmark and Trend Report were recognized among more than 3,300 nominations nationwide at the American Business Awards.

What ‘Battlestar Galactica’ can teach us about geotargeting

Posted on Jun 20 2014 by

Geotargeting gives us the opportunity to engage with customers in the physical world at their moment of truth. To do that, marketers first must understand how to use geodata.

Preparing for the upcoming Canadian Anti-Spam Law

Posted on Jun 17 2014 by

On July 1, 2014, Canada will begin enforcing its Anti-Spam Law (CASL). Any organization sending commercial electronic messages into Canada will need to optimize their customer acquisition and messaging practices.