Does business intelligence work for you?
Posted on May 08 2013 by Erin Haselkorn
Poor data quality can hurt business intelligence efforts putting marketers at a disadvantage when segmenting and messaging to clients.
Father’s Day ‘gift guides’ a best practice for retail websites
More consumers are shopping online, search trends can be incredibly predictive of buying behavior.
Delivering A+ campaigns this back-to-school season
Dazzle customers with an A+ campaign during this Back-to-School season.
Americans spend 58 minutes a day on their smartphones
Discover how smartphone users spend time using their phone. The average adult clocks 58 minutes daily on their device.
Latinos over index in the hair styling product category: Brands make a difference
Posted on May 08 2013 by Felipe Korzenny
Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.
Prioritize email quality over quantity
Posted on May 02 2013 by Erin Haselkorn
Here are two points marketers need to remember in order to ensure quality over quantity in email address collection.
Holiday insights for the early bird marketer
Posted on May 01 2013 by Amanda Brief
Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.
A week in the life of today’s hyper-connected consumer
Posted on Apr 29 2013 by Denice Surjan
Infographic breaking down the number of activities and types of devices used to email, visit websites, engage in social networking and watch video.
Optimizing cross-channel marketing spend
Posted on Apr 26 2013 by Xiaolong Zhang
How to optimally allocate marketing spend across online/offline channels.
Making your mark with a newsletter
Posted on Apr 25 2013 by Brenna Solop
A digital newsletter has tremendous potential for triggering the sharing of information around your dedicated consumer base.
Do more than inform – build a community with a digital newsletter
Posted on Apr 24 2013 by Shelley Kessler
Digital newsletters help establish personal connections with subscribers, while inspiring them to keep the conversation going with each other.
The mystery of bleach, brand loyalty and the Latino story
Posted on Apr 23 2013 by Felipe Korzenny
Using data from EMS’ Simmons National Hispanic Consumer Study, Dr. Korzenny looks at brand loyalty of bleach products among Latinos.
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
