Champagne wishes and caviar dreams: Marketers plug into the lifestyles of the rich (and maybe famous)

Posted on Jan 15 2015 by

The Internet of Things is the driving future of consumer electronics and many other product categories, but who are the people behind the Internet of Things?

5 must-have lessons from the 2014 holiday season

Posted on Jan 14 2015 by

Get analysis and insights on top performing retail sites and the most effective channels driving online traffic, in our top lessons from the 2014 holiday season.

#HolidayHotSheet: Top email transaction days in 2014

Posted on Jan 09 2015 by

That’s a wrap! In this week’s holiday insights, we take a look at the final results for top email transaction days during the 2014 holiday season.

Email takes the lead as the holiday season comes to a close

Posted on Jan 06 2015 by

On WSJ Live Bill Tancer predicts that as the holiday season comes to a close, retailers will continue to offer discounts well into the New Year.

Cross-channel personalization begins with data collection

Posted on Dec 23 2014 by

Data collection (beyond just email address) is key to activating a seamless cross-channel marketing strategy

The shift toward cross device marketing

Posted on Dec 19 2014 by

Although the conversation of cross device marketing is relatively new, it is an important conversation to have. In today’s tech savvy world, being able to deliver the right message, to the right device, at the right time is priceless.

#HolidayHotSheet: Red Ryder BB Gun? I’d rather have a gift card…

Posted on Dec 19 2014 by

In this week’s holiday insights, we look at the rising popularity of gift cards as the holiday shopping season winds down. We also look at email marketing trends for Christmas Day and beyond.

Empowered customers get personal with preference centers

Posted on Dec 18 2014 by

Get personal with preference centers and give consumers more of what they want – relevant, engaging experiences across channels.

Opportunities through the rise of smart devices

Posted on Dec 17 2014 by

The rise of smart devices is rapidly improving efficiency, user experience and brand engagement and poses many questions that marketers must begin considering today.

Email results from Peak Week 2014 are in

Posted on Dec 12 2014 by

We’re looking at Peak Week results for email marketing and Cyber Monday comes out on top.