Making your mark with a newsletter
Posted on Apr 25 2013 by Brenna Solop
A digital newsletter has tremendous potential for triggering the sharing of information around your dedicated consumer base.
Latinos over index in the hair styling product category: Brands make a difference
Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.
Holiday insights for the early bird marketer
Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.
The mystery of bleach, brand loyalty and the Latino story
Brand loyalty is alive and well among Latinos; cultural values for product usage can be very powerful in determining consumer behavior.
Do more than inform – build a community with a digital newsletter
Posted on Apr 24 2013 by Shelley Kessler
Digital newsletters help establish personal connections with subscribers, while inspiring them to keep the conversation going with each other.
The mystery of bleach, brand loyalty and the Latino story
Posted on Apr 23 2013 by Felipe Korzenny
Using data from EMS’ Simmons National Hispanic Consumer Study, Dr. Korzenny looks at brand loyalty of bleach products among Latinos.
Using the Shazam mobile app to engage television audiences
Posted on Apr 22 2013 by John Fetto
Advertisers are increasingly using Shazam to engage their target television audiences, but which programs are best for a Shazam-integrated experience?
They “like” you — they really, really “like” you
Posted on Apr 19 2013 by Pamela Robertson
Did you know that 77 percent of adults on social networking sites have shown support for a product, a service, a company, etc., by becoming a fan, a friend or a follower? When asked why they did so, the number one reason given was to get a discount. In fact, 60 percent of those who [...]
For every hour online Americans spend 16 minutes on social networks
Posted on Apr 18 2013 by Matt Tatham
If the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on social networking and forums across the United States, United Kingdom and Australia. In the U.S., 16 minutes out of every hour online is spent on social networking and forums, nine minutes [...]
Measuring across channels – hard but critical to marketing success
Posted on Apr 12 2013 by Denice Surjan
Marketers should take a customer centric approach to measurement rather than a campaign or channel focused approach.
Poor quality data can hurt cross-channel marketing efforts
Posted on Apr 11 2013 by Erin Haselkorn
Marketers realize that no matter the channel, organizations need to provide a consistent brand message, high level of service and customized offers.
Smartphone users flock to mobile IM/chat apps
Posted on Apr 09 2013 by John Fetto
The mobile IM and chat app category is heating up. According to Simmons ConnectSM, 23% of adult smartphone users today access that type of app.
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
