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e-appends, a potential trap for email marketing...

E-appends, learn the pros and cons of purchasing an email append to ensure you are increasing the ability to reach your...

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Warming your way to a good reputation...

The importance of warming an IP address or Domain to your email program to establish a strong sender reputation and increase...

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Lots of data: New challenges...

Know how to capitalize the potential of consumer data and delivering data at...

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First-party data is gold, but it needs to be mined...

Develop a data-driven marketing strategy using the full potential of first-party...

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Client Holiday Readiness Series: Threat Analytics and ...

Learn how Experian Marketing Services safeguards its customer data and monitors threats on an enterprise scale with our advance threat analytic...

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Client Holiday Readiness Series: You’ve got to go for ...

Timing is everything for today’s email marketer, especially during the h...

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Client Holiday Readiness Series: Identity and Access M...

How identity and access management measures are important for data security; how Experian Marketing Services is tackling identity...

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Client Holiday Readiness Series: increase customer ret...

Using a comprehensive set of REST & XML based API’s, referred to as triggers, the Marketing Suite supports several different message structures to increase...

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Client Holiday Readiness Series: Key Operational Prepa...

Learn how we reinforced our technology with these key operational preparations designed to maximize your customer...

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