Lots of Data: New Challenges

Lots of Data: New Challenges

Every day more and more consumer data becomes available from a variety of sources. And every day, marketers struggle to capture, integrate and understand how to make that data relevant and actionable. Marketers need to use their data intelligently in…

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Recent Posts

Client Holiday Readiness Series: Enhancing systems and hardening infrastructure

Oct 20 2016 by
Learn how we are enhancing our systems and hardening the infrastructure so our clients can have powerful holiday season campaigns.

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Client Holiday Readiness Series: Tech support for the holidays

Oct 19 2016 by
Learn how our tech support structure focuses on understanding each client’s needs and resolve all issues in a timely manner for this holiday season.

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Client Holiday Readiness Series: Hardening Holiday Security

Oct 18 2016 by
We ensure our environment is not prone to any system weakness, so you can be confidence in the security of your data and focus on your holiday campaign.

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Client Holiday Readiness Series: Preparing for holiday volume

Oct 17 2016 by
Learn tactical tips to ensure your email holiday volume has strong voice this holiday season. Follow our client holiday readiness series this season!

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Deliverability, Deliverability…Oh how I wish you were SIMPLER…

Oct 14 2016 by
Learn three key variables from our best practices formula that will make your email deliverability a success for this holiday season.

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Backtesting EmaiLO, our email rating system’s newest model

Oct 12 2016 by
Learn the latest updates and trade-offs of our email rating system, EmaiLO, for an accurate email performance.

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Data integration and omnichannel activation for seamless interactions

Oct 10 2016 by
Data integration and omnichannel activation interview questions with Neustar and Experian Marketing Services resulted from their recent partnership.

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Q&A with a DMN 40 Under 40 Honoree: Natalie Travaglione

Oct 05 2016 by
During 40 under 40 awards, Natalie Travaglione was recognized among 40 marketers under the age of 40 for their efforts in reshaping the marketing landscape.

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What Is DMARC?

Sep 14 2016 by
DMARC, Domain-based Message Authentication, Reporting & Conformance, is the latest email authentication. Learn how it can help prevent email phishing scams.

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Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

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