Halloween treats for those who know the trick

Posted on Sep 10 2015 by

The last three days of the 2014 Halloween season actually claimed 36 percent of email volume and generated over 58 percent of the Halloween email revenue.

Contextual marketing: 5 steps to get started

Posted on Sep 09 2015 by

Contextual marketing enables marketers to deliver the right message at the right time. Learn why context is the future of marketing, and 5 steps to get started.

Linkage: Telling a consistent cross-channel brand story

Posted on Sep 08 2015 by

How segmentations and high-definition consumer profiles can help you tell a consistent brand story across customer touch points.

Stay plugged into the Connected Traveler [Infographic]

Posted on Sep 03 2015 by

Check out our latest infographic, which profiles the Connected Traveler, providing actionable insights into their attitudes and behaviors to help marketers better engage them.

43 actionable stats to move your marketing forward

Posted on Sep 02 2015 by

More benchmarks, trends and stats from the Digital Marketer Report to help you intelligently interact with customers across channels.

Integrating email with addressable advertising

Posted on Aug 31 2015 by

In this month’s Ask the Expert column, we look at the world of addressable advertising and how it can fit into an intelligent cross-channel strategy, starting with email.

Customer choice drives responses, and other email performance benchmarks

Posted on Aug 26 2015 by

Gain a sneak peek into the email performance benchmarks outlined in our latest quarterly benchmark report. Also see how customer choice affects response rates.

How to enable real decisions about your marketing strategy

Posted on Aug 24 2015 by

Use consumer insights into the way target customers think, feel and behave to enable real marketing decisions about messaging and campaign execution.

What role does the Chief Data Officer play?

Posted on Aug 14 2015 by

The chief data officer is changing the way organizations manage and utilize data. Here are insights on why organizations see a CDO as the leader of their data strategy.

College-age consumers: Three spending habits of today’s young adults

Posted on Aug 13 2015 by

College-age consumers have changed their spending habits over the past five years. Here are three spending habits to help you engage these emerging consumers.